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Description
| - Due to continuing concentration of trade the supportive effort exerted by the government and business institutions also focuses on small and medium-sized enterprises (SMEs) in retail, possibly to maintain the existence of so called %22independent trade%22. Activities of SMEs businessmen acting in a progressive way that are based on the fact that they actively adapt to the conditions of strong competition of big firms and due to their offer of services and assortments they approach co-operative common enterprise starting with large-scale purchase from suppliers, across various forms of joint ventures up to common marketing items -- all of this is an important precondition of their future existence and prosperity. To sustain an adequate level of competitiveness SMEs co-operate in associated networks (alliances, co-operatives, franchise relations) with an increasing intensity and they combine the flexibility and service of small stores with the advantages of effective logistics. The main goal of the paper is a proposal of theoretical model of strategic alliance for independent small and medium-sized retail firms. This main goal will be gradually fulfilled through meeting partial aims: 1. Determining key factors influencing the behaviour of small and medium-sized enterprises in retail industry in the term of possibilities of their co-operation. 2. Method processing and identifying the criteria for choosing suitable partners as members of a future alliance and the choice of an appropriate type of alliance. 3. Suggesting the principles and rules of common co-operation of partners in a strategic alliance. With the help of these expected results business subject will be able to evaluate the efficiency of co-operative relations or competition even in case of incomplete or almost missing information. A strategic alliance of subjects is also a holder of synergy effects that an individual firm would never reach. Various forms of strategic partnerships provide possibilities for
- Due to continuing concentration of trade the supportive effort exerted by the government and business institutions also focuses on small and medium-sized enterprises (SMEs) in retail, possibly to maintain the existence of so called %22independent trade%22. Activities of SMEs businessmen acting in a progressive way that are based on the fact that they actively adapt to the conditions of strong competition of big firms and due to their offer of services and assortments they approach co-operative common enterprise starting with large-scale purchase from suppliers, across various forms of joint ventures up to common marketing items -- all of this is an important precondition of their future existence and prosperity. To sustain an adequate level of competitiveness SMEs co-operate in associated networks (alliances, co-operatives, franchise relations) with an increasing intensity and they combine the flexibility and service of small stores with the advantages of effective logistics. The main goal of the paper is a proposal of theoretical model of strategic alliance for independent small and medium-sized retail firms. This main goal will be gradually fulfilled through meeting partial aims: 1. Determining key factors influencing the behaviour of small and medium-sized enterprises in retail industry in the term of possibilities of their co-operation. 2. Method processing and identifying the criteria for choosing suitable partners as members of a future alliance and the choice of an appropriate type of alliance. 3. Suggesting the principles and rules of common co-operation of partners in a strategic alliance. With the help of these expected results business subject will be able to evaluate the efficiency of co-operative relations or competition even in case of incomplete or almost missing information. A strategic alliance of subjects is also a holder of synergy effects that an individual firm would never reach. Various forms of strategic partnerships provide possibilities for (en)
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Title
| - Partnership as a Competitive Instrument for Small and Medium Sized Retail Firms
- Partnership as a Competitive Instrument for Small and Medium Sized Retail Firms (en)
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skos:prefLabel
| - Partnership as a Competitive Instrument for Small and Medium Sized Retail Firms
- Partnership as a Competitive Instrument for Small and Medium Sized Retail Firms (en)
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skos:notation
| - RIV/62156489:43110/10:00166563!RIV12-GA0-43110___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/62156489:43110/10:00166563
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - retail; alliance; cooperation; trade; distribution; central invoicing; partnership (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...v/mistoKonaniAkce
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...vavai/riv/projekt
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
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http://linked.open...vavai/riv/typAkce
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http://linked.open.../riv/zahajeniAkce
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number of pages
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http://purl.org/ne...btex#hasPublisher
| - Mendel University in Brno
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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is http://linked.open...avai/riv/vysledek
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