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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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  • This paper deals with problems of destination management. It focuses on describing crucial principles of destination management and consecutively on proving the functionality of these principles in practice in an area with a high potential for tourism development. In the selected South-Moravian region (JMK) we have explored whether an existing organization of destination management can be found in this region (DMC destination Management Company) and to which extent it participates on the management and efficient development of tourism. To reach the set targets we have used a secondary analysis of current data, a depth interview with a destination agency manager and an orientation questionnaire survey among business subjects. The results have shown that the level of cooperation between the destination agency in JMK and the subjects of tourism is not on such a level and not as intensive as proclaimed by the South - Moravian Tourist Authority (CCRJM -- the organization established with the aim of destina
  • This paper deals with problems of destination management. It focuses on describing crucial principles of destination management and consecutively on proving the functionality of these principles in practice in an area with a high potential for tourism development. In the selected South-Moravian region (JMK) we have explored whether an existing organization of destination management can be found in this region (DMC destination Management Company) and to which extent it participates on the management and efficient development of tourism. To reach the set targets we have used a secondary analysis of current data, a depth interview with a destination agency manager and an orientation questionnaire survey among business subjects. The results have shown that the level of cooperation between the destination agency in JMK and the subjects of tourism is not on such a level and not as intensive as proclaimed by the South - Moravian Tourist Authority (CCRJM -- the organization established with the aim of destina (en)
  • Příspěvek se zabývá problematikou destinačního managementu. Práce je zaměřena na popsání stěžejních principů destinačního managementu a následně na ověření fungování těchto principů v praxi v kraji s vysokým potenciálem pro rozvoj cestovního ruchu. Ve vybraném Jihomoravském kraji (JMK) jsme zkoumali, zda v kraji existuje funkční organizace destinačního managementu (DMC Destination Management Company) a do jaké míry se podílí na řízení a efektivním rozvoji cestovního ruchu. K dosažení stanovených cílů byla využita sekundární analýza stávajících dat, hloubkový rozhovor s manažerem destinační agentury a orientační dotazníkové šetření mezi podnikatelskými subjekty. Výsledky ukázaly, že úroveň spolupráce destinační agentury v JMK se subjekty cestovního ruchu není na takové úrovni a tak intenzivní, jak proklamuje Centrála cestovního ruchu -- Jižní Morava (CCRJM, organizace zřízená za účelem destinačního managementu v JMK), tj. např. 50 % z oslovených subjektů o existenci organizace nevědělo a pouze 10 % fir (cs)
Title
  • Destination management
  • Destination management (en)
  • Destinační management (cs)
skos:prefLabel
  • Destination management
  • Destination management (en)
  • Destinační management (cs)
skos:notation
  • RIV/62156489:43110/08:00125537!RIV09-MSM-43110___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6215648904)
http://linked.open...iv/cisloPeriodika
  • 54
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 362764
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43110/08:00125537
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • destination management; tourism; partnership; destination management company (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [C5D10935BA9C]
http://linked.open...i/riv/nazevZdroje
  • Agricultural economics : Zemědělská ekonomika
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 9
http://linked.open...iv/tvurceVysledku
  • Ryglová, Kateřina
http://linked.open...n/vavai/riv/zamer
issn
  • 0139-570X
number of pages
http://localhost/t...ganizacniJednotka
  • 43110
is http://linked.open...avai/riv/vysledek of
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