About: Household Consumer Behaviour at Purchasing Grocery Goods

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The article analyses behaviour of Czech households in the grocery goods market in the year 2006. The surveyed factors biasing purchase groceries were price, brand, quality, characteristics of goods, manners, dispraise awards, advertisement, innovation, recommendation of friends and related persons, point of purchase, information sources etc. Primary data was gained by using the electronic questioning technology. Through its mediation was gained information on 727 Czech household in the year 2006 and 1074 household in the year 2005 in terms of research compiled by the Department of Marketing and Trade on the Faculty of Business and Economics Mendel University of Agriculture and Forestry in Brno. Part of the article represents comparison of influence level by factors biasing consumer behaviour between research periods. The article analyses behaviour of Czech households in the grocery goods market in the year 2006. The surveyed factors biasing purchase groceries were price, brand, quality, characteristics of goods, manners, dispraise awards, advertisement, innovation, recommendation of friends and related persons, point of purchase, information sources etc. Primary data was gained by using the electronic questioning technology. Through its mediation was gained information on 727 Czech household in the year 2006 and 1074 household in the year 2005 in terms of research compiled by the Department of Marketing and Trade on the Faculty of Business and Economics Mendel University of Agriculture and Forestry in Brno. Part of the article represents comparison of influence level by factors biasing consumer behaviour between research periods. (en) The article analyses behaviour of Czech households in the grocery goods market in the year 2006. The surveyed factors biasing purchase groceries were price, brand, quality, characteristics of goods, manners, dispraise awards, advertisement, innovation, recommendation of friends and related persons, point of purchase, information sources etc. Primary data was gained by using the electronic questioning technology. Through its mediation was gained information on 727 Czech household in the year 2006 and 1074 household in the year 2005 in terms of research compiled by the Department of Marketing and Trade on the Faculty of Business and Economics Mendel University of Agriculture and Forestry in Brno. Part of the article represents comparison of influence level by factors biasing consumer behaviour between research periods. (cs)
Title	Household Consumer Behaviour at Purchasing Grocery Goods Household Consumer Behaviour at Purchasing Grocery Goods (en) Household Consumer Behaviour at Purchasing Grocery Goods (cs)
skos:prefLabel	Household Consumer Behaviour at Purchasing Grocery Goods Household Consumer Behaviour at Purchasing Grocery Goods (en) Household Consumer Behaviour at Purchasing Grocery Goods (cs)
skos:notation	RIV/62156489:43110/08:00121979!RIV08-MSM-43110___
http://linked.open.../vavai/riv/strany	24;27
http://linked.open...avai/riv/aktivita	Z
http://linked.open...avai/riv/aktivity	Z(MSM6215648904)
http://linked.open...iv/cisloPeriodika	1
http://linked.open...vai/riv/dodaniDat	2008
http://linked.open...aciTvurceVysledku	Stávková, Jana Toufarová, Zuzana Stejskal, Ladislav
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Mendelova univerzita v Brně / Provozně ekonomická fakulta
http://linked.open...dnocenehoVysledku	370705
http://linked.open...ai/riv/idVysledku	RIV/62156489:43110/08:00121979
http://linked.open...riv/jazykVysledku	cze - čeština
http://linked.open.../riv/klicovaSlova	factors; survey; groceries; consumer behaviour; trend (en)
http://linked.open.../riv/klicoveSlovo	factors groceries consumer behaviour survey trend
http://linked.open...odStatuVydavatele	SK - Slovenská republika
http://linked.open...ontrolniKodProRIV	[7AC645ACC2C4]
http://linked.open...i/riv/nazevZdroje	Acta Oeconomica et Informatica
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2008
http://linked.open...v/svazekPeriodika	11
http://linked.open...iv/tvurceVysledku	Stávková, Jana Stejskal, Ladislav Toufarová, Zuzana
http://linked.open...n/vavai/riv/zamer	The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market
issn	1335-2571
number of pages	4 (xsd:int)
http://localhost/t...ganizacniJednotka	43110
is http://linked.open...avai/riv/vysledek of	Household Consumer Behaviour at Purchasing Grocery Goods Household Consumer Behaviour at Purchasing Grocery Goods Household Consumer Behaviour at Purchasing Grocery Goods Household Consumer Behaviour at Purchasing Grocery Goods

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