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Description
  • This paper is trying to describe consumer behavior in terms of how roles in decision-making process are divided among members of family. Research also analyzed proportion of consumption of families and their involvement in each category which were estimated.
  • This paper is trying to describe consumer behavior in terms of how roles in decision-making process are divided among members of family. Research also analyzed proportion of consumption of families and their involvement in each category which were estimated. (en)
  • Příspěvek se zabývá nákupním chování spotřebitele, konkrétně pak rozhodovacím procesem členů rodiny. Identifikuje role, které při rozhodovacím procesu jednotlivý členové rodiny zaujímají. Zjišťuje rozložení spotřeby v rodině a také angažovanost jednotlivých členů rodiny při procesu nakupování. Dále také způsoby a formy provedení samotného výzkumu této problematiky. (cs)
Title
  • Decision-Making Process of Families
  • Rozhodovací proces rodin (cs)
  • Decision-Making Process of Families (en)
skos:prefLabel
  • Decision-Making Process of Families
  • Rozhodovací proces rodin (cs)
  • Decision-Making Process of Families (en)
skos:notation
  • RIV/62156489:43110/07:00113993!RIV08-MSM-43110___
http://linked.open.../vavai/riv/strany
  • 189;189
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6215648904)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 415947
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43110/07:00113993
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • household; consumption; consumer behavior; decision-making process; family; marketing research (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [EA24D881B9A1]
http://linked.open...v/mistoKonaniAkce
  • MZLU v Brně
http://linked.open...i/riv/mistoVydani
  • Brno
http://linked.open...i/riv/nazevZdroje
  • MendelNET 2007. Sborník příspěvků z konference studentů doktorského studia
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Urbánek, Jiří
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • Petr Novák - Gimli
https://schema.org/isbn
  • 978-80-903966-6-1
http://localhost/t...ganizacniJednotka
  • 43110
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