About: Marketing Communication in the Czech Republic and Slovakian Localities: Ten Years of the International Project Communicating Town     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • The main objective of the project Communicating Town is to assist in an improvement of mutual relationships and marketing communication between the council and the public. At this point, the use of opinion polls provide an opportunity for the silent majority of citizens to voice their views. The standardized interviews make it possible to get the respondents involved in marketing communication activities. Each questionnaire had two parts: the first seeking out opinions on questions asked by the council in the concrete town; the second common to all towns involved, allowing comparison and general conclusions. The results were presented in the press. During 1995-2004 more than fifty towns in the Czech Republic and Slovakia participated in the project Communicating Town. The ten years of study within the framework of the project have demonstrated that it can provide valuable contributions to many aspects of council and town policies. Year by year, further towns have shown an interest in being involved
  • The main objective of the project Communicating Town is to assist in an improvement of mutual relationships and marketing communication between the council and the public. At this point, the use of opinion polls provide an opportunity for the silent majority of citizens to voice their views. The standardized interviews make it possible to get the respondents involved in marketing communication activities. Each questionnaire had two parts: the first seeking out opinions on questions asked by the council in the concrete town; the second common to all towns involved, allowing comparison and general conclusions. The results were presented in the press. During 1995-2004 more than fifty towns in the Czech Republic and Slovakia participated in the project Communicating Town. The ten years of study within the framework of the project have demonstrated that it can provide valuable contributions to many aspects of council and town policies. Year by year, further towns have shown an interest in being involved (en)
  • Hlavním cílem projektu Komunikující město je asistovat při zlepšování vzájených vztahů a marketingové komunikace mezi veřejností a správou. (cs)
Title
  • Marketing Communication in the Czech Republic and Slovakian Localities: Ten Years of the International Project Communicating Town
  • Marketingová komunikace v České republice a lokalitách Slovenska: Deset let mezinárodního projektu Komunikující město (cs)
  • Marketing Communication in the Czech Republic and Slovakian Localities: Ten Years of the International Project Communicating Town (en)
skos:prefLabel
  • Marketing Communication in the Czech Republic and Slovakian Localities: Ten Years of the International Project Communicating Town
  • Marketingová komunikace v České republice a lokalitách Slovenska: Deset let mezinárodního projektu Komunikující město (cs)
  • Marketing Communication in the Czech Republic and Slovakian Localities: Ten Years of the International Project Communicating Town (en)
skos:notation
  • RIV/62156489:43110/06:00104404!RIV07-MSM-43110___
http://linked.open.../vavai/riv/strany
  • 81;92
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6215648904)
http://linked.open...iv/cisloPeriodika
  • 1
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 484205
http://linked.open...ai/riv/idVysledku
  • RIV/62156489:43110/06:00104404
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • council; evaluation of local government; marketing communication activities; opinion poll; public (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • ES - Španělské království
http://linked.open...ontrolniKodProRIV
  • [7E6D936AF787]
http://linked.open...i/riv/nazevZdroje
  • International review on public and non profit marketing
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 3
http://linked.open...iv/tvurceVysledku
  • Foret, Miroslav
  • Foretová, Věra
http://linked.open...n/vavai/riv/zamer
issn
  • 1812-0970
number of pages
http://localhost/t...ganizacniJednotka
  • 43110
is http://linked.open...avai/riv/vysledek of
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