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Description
| - Globalizácia v obchode, neustála expanzia významných európskych a svetových obchodných sietí do krajín strednej a východnej Európy a rast počtu nákupno-zábavných centier majú za následok zmeny v spotrebiteľskom správaní tak v Slovenskej, ako aj Českej republike. Výsledky marketingových prieskumov uskutočnených pracovníkmi Slovenskej poľnohospodárskej univerzity v Nitre a Mendlovej zemědělskej a lesníckej univerzity v Brne v roku 2006 v nákupno--zábavných centrách Polus a Aupark v Bratislave a Olympia v Brne Modřiciach poskytli niektoré detailnejšie informácie o socio-demografických charakteristikách a nákupnej orientácii zákazníkov na Slovensku a v Českej republike. Nakupovanie v nákupno-zábavných centrách v oboch krajinách sa stáva súčasťou súčasného životného štýlu, trávenia voľného času a zábavy. (cs)
- Globalization in trade, the continual expansion of the significant European and world-wide foreign trade networks into the countries of Middle and Eastern Europe and the rise in the number of shopping and entertainment centres cause changes in consumer behavior in the Slovak, as well as in the Czech Republic. Results of the marketing researches conducted by the Slovak Agricultural University employees in Nitra and the Mendel university of Agriculture and Forestry employees in Brno in the Polus and Aupark shopping and entertainment centres of Bratislava and the Olympia centre of Brno Modřice in 2006 gave us some more detailed information about the social-demographic features and consumer orientation in Slovakia and the Czech Republic. Shopping in shopping -- entertainment centres in both countries is becoming a part of the present lifestyle, spending free time and having fun.
- Globalization in trade, the continual expansion of the significant European and world-wide foreign trade networks into the countries of Middle and Eastern Europe and the rise in the number of shopping and entertainment centres cause changes in consumer behavior in the Slovak, as well as in the Czech Republic. Results of the marketing researches conducted by the Slovak Agricultural University employees in Nitra and the Mendel university of Agriculture and Forestry employees in Brno in the Polus and Aupark shopping and entertainment centres of Bratislava and the Olympia centre of Brno Modřice in 2006 gave us some more detailed information about the social-demographic features and consumer orientation in Slovakia and the Czech Republic. Shopping in shopping -- entertainment centres in both countries is becoming a part of the present lifestyle, spending free time and having fun. (en)
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Title
| - Lifestyle changes and their influence on customer behavior
- Zmeny životného štýlu a ich vplyv na spotrebiteľské správanie (cs)
- Lifestyle changes and their influence on customer behavior (en)
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skos:prefLabel
| - Lifestyle changes and their influence on customer behavior
- Zmeny životného štýlu a ich vplyv na spotrebiteľské správanie (cs)
- Lifestyle changes and their influence on customer behavior (en)
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skos:notation
| - RIV/62156489:43110/06:00098802!RIV07-MSM-43110___
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http://linked.open.../vavai/riv/strany
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...iv/cisloPeriodika
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/62156489:43110/06:00098802
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - consumer behavior; questionnaire research; shopping-entertainment centre; trade (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...odStatuVydavatele
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http://linked.open...ontrolniKodProRIV
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http://linked.open...i/riv/nazevZdroje
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...v/svazekPeriodika
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http://linked.open...iv/tvurceVysledku
| - Foret, Miroslav
- Nagyová, Ludmila
- Kročanová, Mária
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http://linked.open...n/vavai/riv/zamer
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issn
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number of pages
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http://localhost/t...ganizacniJednotka
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is http://linked.open...avai/riv/vysledek
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