About: Food Quality Perception and Consumer Choice

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This paper focuses on consumers' quality perception of food in the region Vysočina (Czech Republic) and its impact on interest in information, beliefs and behaviour. Having established a general framework for the analysis of food choice and quality perception, second part of the paper introduces results of investigation of the weights of preferences for selected dimensions -- (1) sensorial factors, (2) health and (3) process - which we believe are quite universal for consumer quality perception of food product in the Czech Republic. To determine the relative weight placed on preferences for the selected dimensions of subjective food quality the Analytical Hierarchy Process (AHP) was employed, and the resulting ranking of preferences is presented. This paper focuses on consumers' quality perception of food in the region Vysočina (Czech Republic) and its impact on interest in information, beliefs and behaviour. Having established a general framework for the analysis of food choice and quality perception, second part of the paper introduces results of investigation of the weights of preferences for selected dimensions -- (1) sensorial factors, (2) health and (3) process - which we believe are quite universal for consumer quality perception of food product in the Czech Republic. To determine the relative weight placed on preferences for the selected dimensions of subjective food quality the Analytical Hierarchy Process (AHP) was employed, and the resulting ranking of preferences is presented. (en) Příspěvek je zaměřen na spotřebitelské vnímání kvality potravin v regionu Vysočina (Česká republika) a jeho dopad na zájem o informace, přesvědčení a chování. Po definici obecného rámce analýzy výběru potravin a vnímání jejich kvality je druhá část příspěvku věnována odhadu vah preferencí pro tyto identifikované univerzální skupiny atributů kvality potravin: (1) senzorické faktory, (2) faktory zdraví, (3)paktory procesu produkce. Pro determinaci relativních vah preferencí a stanovení preferenčního pořádku pro dané dimenze kvality je využita metoda AHP (Analytický Hiearchický Proces). (cs)
Title	Food Quality Perception and Consumer Choice Food Quality Perception and Consumer Choice (en) Vnímání kvality potravin a výběr spotřebitele (cs)
skos:prefLabel	Food Quality Perception and Consumer Choice Food Quality Perception and Consumer Choice (en) Vnímání kvality potravin a výběr spotřebitele (cs)
skos:notation	RIV/62156489:43110/06:00098273!RIV07-MSM-43110___
http://linked.open.../vavai/riv/strany	564;570
http://linked.open...avai/riv/aktivita	Z
http://linked.open...avai/riv/aktivity	Z(MSM6215648904)
http://linked.open...vai/riv/dodaniDat	2007
http://linked.open...aciTvurceVysledku	Hrnčiříková, Petra Miškolci, Simona
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Mendelova univerzita v Brně / Provozně ekonomická fakulta
http://linked.open...dnocenehoVysledku	476109
http://linked.open...ai/riv/idVysledku	RIV/62156489:43110/06:00098273
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	AHP; consumer choice; food quality; individual preferences (en)
http://linked.open.../riv/klicoveSlovo	individual preferences AHP food quality consumer choice
http://linked.open...ontrolniKodProRIV	[5B25E1B9F6B7]
http://linked.open...v/mistoKonaniAkce	Brno
http://linked.open...i/riv/mistoVydani	Brno
http://linked.open...i/riv/nazevZdroje	BICABR 2006
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2006
http://linked.open...iv/tvurceVysledku	Miškolci, Simona Hrnčiříková, Petra
http://linked.open...vavai/riv/typAkce	CST - Celostátní
http://linked.open.../riv/zahajeniAkce	2006-01-01 (xsd:date)
http://linked.open...n/vavai/riv/zamer	The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market
number of pages	7 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Mendelova zemědělská a lesnická univerzita v Brně. Provozně ekonomická fakulta
https://schema.org/isbn	80-7157-985-8
http://localhost/t...ganizacniJednotka	43110
is http://linked.open...avai/riv/vysledek of	Food Quality Perception and Consumer Choice Food Quality Perception and Consumer Choice

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