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  • Sweets, vacuum cleaners, insurance, and steel girders: all of these goods were at one time offered for sale through the pages or comics by those who commissioned advertisements over the course of decades past. Although the present banal overuse of comics speech balloons as an empty signifier may be exasperating at times, when interestingly conceived and successfully produced, comics can add a lot to the magnetism and appeal of any advertising campaign. The businessmen of First Czechoslovak republic (1918-1938) were already well aware of this when they commissioned the best cartoonists and animators of their era to work on the promotion of their goods, and our cotemporary society and institutions know it as well. This chapter outlines the use of comics in the service of advertising and publicity from the beginning of the 20th century to the present.
  • Sweets, vacuum cleaners, insurance, and steel girders: all of these goods were at one time offered for sale through the pages or comics by those who commissioned advertisements over the course of decades past. Although the present banal overuse of comics speech balloons as an empty signifier may be exasperating at times, when interestingly conceived and successfully produced, comics can add a lot to the magnetism and appeal of any advertising campaign. The businessmen of First Czechoslovak republic (1918-1938) were already well aware of this when they commissioned the best cartoonists and animators of their era to work on the promotion of their goods, and our cotemporary society and institutions know it as well. This chapter outlines the use of comics in the service of advertising and publicity from the beginning of the 20th century to the present. (en)
Title
  • From Felixe to Čvutix
  • From Felixe to Čvutix (en)
skos:prefLabel
  • From Felixe to Čvutix
  • From Felixe to Čvutix (en)
skos:notation
  • RIV/61989592:15210/12:33142485!RIV13-GA0-15210___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GAP406/10/2306)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 137295
http://linked.open...ai/riv/idVysledku
  • RIV/61989592:15210/12:33142485
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Publicity; Advertising; Czech comics (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [DB0E27D50D03]
http://linked.open...i/riv/mistoVydani
  • Řevnice
http://linked.open...i/riv/nazevZdroje
  • Signals from the Unknown. Czech comics 1922-2012
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Prokůpek, Tomáš
number of pages
http://purl.org/ne...btex#hasPublisher
  • Arbor Vitae
https://schema.org/isbn
  • 978-80-7467-013-8
http://localhost/t...ganizacniJednotka
  • 15210
is http://linked.open...avai/riv/vysledek of
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