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  • The paper deals with insight from customers in the Czech Republic and in Iceland into food quality labels. The aim of the paper is to compare customer attitudes from both countries and to show how quality labels are familiar to customers, how they are perceived, and if customers have interest in this topic. The paper is also focused on willingness of customers to pay a higher price for products certified with quality labels. The method of analysis, questioning, synthesis and deduction were used for research aims fulfilment. Theoretical part of the paper gives the definitions of food quality and quality labels. Further, selected food product quality labels in the Czech Republic and in Iceland are specified. In the next part, the results of marketing research are presented. A total of 267 respondents, 150 of Czech and 117 of Icelandic, were interviewed. For research results analysis, statistical methods including Pearson´s chi–square test of independence, Pearson´s coefficient of contingency or coefficient of association were used.
  • The paper deals with insight from customers in the Czech Republic and in Iceland into food quality labels. The aim of the paper is to compare customer attitudes from both countries and to show how quality labels are familiar to customers, how they are perceived, and if customers have interest in this topic. The paper is also focused on willingness of customers to pay a higher price for products certified with quality labels. The method of analysis, questioning, synthesis and deduction were used for research aims fulfilment. Theoretical part of the paper gives the definitions of food quality and quality labels. Further, selected food product quality labels in the Czech Republic and in Iceland are specified. In the next part, the results of marketing research are presented. A total of 267 respondents, 150 of Czech and 117 of Icelandic, were interviewed. For research results analysis, statistical methods including Pearson´s chi–square test of independence, Pearson´s coefficient of contingency or coefficient of association were used. (en)
Title
  • Food Quality Labels; Insights from Customers in Two Selected European Countries
  • Food Quality Labels; Insights from Customers in Two Selected European Countries (en)
skos:prefLabel
  • Food Quality Labels; Insights from Customers in Two Selected European Countries
  • Food Quality Labels; Insights from Customers in Two Selected European Countries (en)
skos:notation
  • RIV/61989100:27510/12:86080293!RIV13-MSM-27510___
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http://linked.open...aciTvurceVysledku
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http://linked.open...dnocenehoVysledku
  • 136911
http://linked.open...ai/riv/idVysledku
  • RIV/61989100:27510/12:86080293
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Czech Republic; Iceland; Consumer Attitudes; Quality Labels; Food Products, Quality (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CN - Čínská lidová republika
http://linked.open...ontrolniKodProRIV
  • [15833D3C3CCA]
http://linked.open...i/riv/nazevZdroje
  • International Journal of Trade, Economics and Finance
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 3
http://linked.open...iv/tvurceVysledku
  • Janáčková, Hana
  • Larsen, Fridrik Rafn
  • Velčovská, Šárka
issn
  • 2010-023X
number of pages
http://localhost/t...ganizacniJednotka
  • 27510
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