| Attributes | Values |
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| rdf:type
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| Description
| - Marketing applied when promoting schools is very specific and it is based on one particular product: the education process. The clients of the universities are not only students but also other relevant groups. The marketing communication then becomes an important tool in the process of influencing the target groups of the university. Today the choice of the university from among the high school students is mostly done via online media (internet, social media). The right presentation of the university on its website as well as active communication by using the social media are therefore the most effective tools when promoting the university. To establish the efficient marketing communication the university must not only seek and attract the potential customers, but also keep and motivate them to develop the synergic effects of viral marketing. The research team of the experimental project %22Possibilities and limits using traditional methods of segmenting the users of social networks%22 had among others focused on finding the effective tools of marketing communication of the Faculty of Economics VSB-TU Ostrava, working with its own students and with students of high schools. Aim of this paper is to acquaint the reader with the basic processes and outcomes of this research project in the context of that issue.
- Marketing applied when promoting schools is very specific and it is based on one particular product: the education process. The clients of the universities are not only students but also other relevant groups. The marketing communication then becomes an important tool in the process of influencing the target groups of the university. Today the choice of the university from among the high school students is mostly done via online media (internet, social media). The right presentation of the university on its website as well as active communication by using the social media are therefore the most effective tools when promoting the university. To establish the efficient marketing communication the university must not only seek and attract the potential customers, but also keep and motivate them to develop the synergic effects of viral marketing. The research team of the experimental project %22Possibilities and limits using traditional methods of segmenting the users of social networks%22 had among others focused on finding the effective tools of marketing communication of the Faculty of Economics VSB-TU Ostrava, working with its own students and with students of high schools. Aim of this paper is to acquaint the reader with the basic processes and outcomes of this research project in the context of that issue. (en)
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| Title
| - Marketing Communication of University in Relation to Social Networks
- Marketing Communication of University in Relation to Social Networks (en)
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| skos:prefLabel
| - Marketing Communication of University in Relation to Social Networks
- Marketing Communication of University in Relation to Social Networks (en)
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| skos:notation
| - RIV/61989100:27510/12:86079525!RIV13-MSM-27510___
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| http://linked.open...avai/predkladatel
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
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| http://linked.open...iv/cisloPeriodika
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| http://linked.open...vai/riv/dodaniDat
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| http://linked.open...aciTvurceVysledku
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| http://linked.open.../riv/druhVysledku
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| http://linked.open...iv/duvernostUdaju
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| http://linked.open...titaPredkladatele
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| http://linked.open...dnocenehoVysledku
| |
| http://linked.open...ai/riv/idVysledku
| - RIV/61989100:27510/12:86079525
|
| http://linked.open...riv/jazykVysledku
| |
| http://linked.open.../riv/klicovaSlova
| - Facebook, internet, client, community, marketing the school, marketing communication, online media, friends, group, social media, social networks, user, viral marketing, university, customer (en)
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| http://linked.open.../riv/klicoveSlovo
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| http://linked.open...odStatuVydavatele
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| http://linked.open...ontrolniKodProRIV
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| http://linked.open...i/riv/nazevZdroje
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| http://linked.open...in/vavai/riv/obor
| |
| http://linked.open...ichTvurcuVysledku
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| http://linked.open...cetTvurcuVysledku
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| http://linked.open...UplatneniVysledku
| |
| http://linked.open...v/svazekPeriodika
| |
| http://linked.open...iv/tvurceVysledku
| - Kozel, Roman
- Vilamová, Šárka
- Poštulková, Hana
|
| issn
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| number of pages
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| http://localhost/t...ganizacniJednotka
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| is http://linked.open...avai/riv/vysledek
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