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| rdf:type
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| Description
| - There are numerous obscurities connected with territorial marketing. Substantial misunderstandings can occur since this concept was labeled by different notions so far. Naturally, the same – with even higher intensity – holds true for transition/post-transition economies. Satisfactory definition of territorial marketing becomes increasingly complicated task also due to the fact that municipality/region represents much more complex unit than enterprise itself. Common signs of territorial marketing can be thus found rather in used instruments, methods, concepts or common objectives. The main objective of the paper is to provide the insight into the practice of territorial marketing in the Czech Republic, which is a typical post-transition country. Our research was accomplished in the municipalities of Moravian-Silesian region, South Moravian and Vysočina regions as these NUTS III self-governing territories embody all principal functional characteristics of Czech regions. As it is shown, there is rather spontaneous than planned development of this concept in the Czech space. Distrust between public and private sectors, lack of finance for the accomplishment of territorial marketing, immaturity of institutions, non-coordinated regional and local development, skeptical attitude to the innovations on the one hand and non-critical acceptance of vogue conceptions on the other hand are just a sample of rather unfavorable factors plaguing Czech municipal milieu. At the same time, there exists sufficient room for the future application of selected components of territorial marketing in this country, which concerns various territorial scales. Last but not least, municipalities in the Czech Republic developed certain routines, which are often of ad-hoc character but which are in compliance with country’s socioeconomic milieu and turned out to be efficient in the practice of territorial marketing.
- There are numerous obscurities connected with territorial marketing. Substantial misunderstandings can occur since this concept was labeled by different notions so far. Naturally, the same – with even higher intensity – holds true for transition/post-transition economies. Satisfactory definition of territorial marketing becomes increasingly complicated task also due to the fact that municipality/region represents much more complex unit than enterprise itself. Common signs of territorial marketing can be thus found rather in used instruments, methods, concepts or common objectives. The main objective of the paper is to provide the insight into the practice of territorial marketing in the Czech Republic, which is a typical post-transition country. Our research was accomplished in the municipalities of Moravian-Silesian region, South Moravian and Vysočina regions as these NUTS III self-governing territories embody all principal functional characteristics of Czech regions. As it is shown, there is rather spontaneous than planned development of this concept in the Czech space. Distrust between public and private sectors, lack of finance for the accomplishment of territorial marketing, immaturity of institutions, non-coordinated regional and local development, skeptical attitude to the innovations on the one hand and non-critical acceptance of vogue conceptions on the other hand are just a sample of rather unfavorable factors plaguing Czech municipal milieu. At the same time, there exists sufficient room for the future application of selected components of territorial marketing in this country, which concerns various territorial scales. Last but not least, municipalities in the Czech Republic developed certain routines, which are often of ad-hoc character but which are in compliance with country’s socioeconomic milieu and turned out to be efficient in the practice of territorial marketing. (en)
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| Title
| - Territorial Marketing in the Czech Republic: Between Path-Dependency and Learning.
- Territorial Marketing in the Czech Republic: Between Path-Dependency and Learning. (en)
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| skos:prefLabel
| - Territorial Marketing in the Czech Republic: Between Path-Dependency and Learning.
- Territorial Marketing in the Czech Republic: Between Path-Dependency and Learning. (en)
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| skos:notation
| - RIV/61989100:27510/11:86082508!RIV13-MSM-27510___
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| http://linked.open...avai/predkladatel
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
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| http://linked.open...vai/riv/dodaniDat
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| http://linked.open...aciTvurceVysledku
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| http://linked.open.../riv/druhVysledku
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| http://linked.open...iv/duvernostUdaju
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| http://linked.open...titaPredkladatele
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| http://linked.open...dnocenehoVysledku
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| http://linked.open...ai/riv/idVysledku
| - RIV/61989100:27510/11:86082508
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| http://linked.open...riv/jazykVysledku
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| http://linked.open.../riv/klicovaSlova
| - territorial marketing, territorial development, Czech Republic (en)
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| http://linked.open.../riv/klicoveSlovo
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| http://linked.open...ontrolniKodProRIV
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| http://linked.open...v/mistoKonaniAkce
| - Liberec, Ekonomická fakulta, TUL
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| http://linked.open...i/riv/mistoVydani
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| http://linked.open...i/riv/nazevZdroje
| - Proceedings of the 10th International Conference Liberec Economic Forum 2011
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| http://linked.open...in/vavai/riv/obor
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| http://linked.open...ichTvurcuVysledku
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| http://linked.open...cetTvurcuVysledku
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| http://linked.open...UplatneniVysledku
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| http://linked.open...iv/tvurceVysledku
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| http://linked.open...vavai/riv/typAkce
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| http://linked.open...ain/vavai/riv/wos
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| http://linked.open.../riv/zahajeniAkce
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| number of pages
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| http://purl.org/ne...btex#hasPublisher
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| https://schema.org/isbn
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| http://localhost/t...ganizacniJednotka
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| is http://linked.open...avai/riv/vysledek
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