About: An Analysis of the Influences of Demographic Factors on Customer Satisfaction with Using Logistic Regression

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The paper deals with the use of econometric methods concern in marketing practice, specifically the use of logistic regression in marketing research. It deals with the customer satisfaction measurement in the pharmacies. Aims of this paper is determine whether the demographic characteristics of customers affect their satisfaction with the pharmacy using logistic regression. Gender customer, gender worker, age of customers and their economic status are listed as demographic factors. The article is also based on the analysis identified and quantified the relationship between gender of customer and gender of worker (pharmacist). The paper includes an explanation of logistic regression, a mathematical formulation of the model. It also includes practical applications in marketing and marketing research. The other section of the paper includes an analysis of data using logistic regression. The analysis will determine factors that affect customer satisfaction, and this effect will be quantified also. The paper deals with the use of econometric methods concern in marketing practice, specifically the use of logistic regression in marketing research. It deals with the customer satisfaction measurement in the pharmacies. Aims of this paper is determine whether the demographic characteristics of customers affect their satisfaction with the pharmacy using logistic regression. Gender customer, gender worker, age of customers and their economic status are listed as demographic factors. The article is also based on the analysis identified and quantified the relationship between gender of customer and gender of worker (pharmacist). The paper includes an explanation of logistic regression, a mathematical formulation of the model. It also includes practical applications in marketing and marketing research. The other section of the paper includes an analysis of data using logistic regression. The analysis will determine factors that affect customer satisfaction, and this effect will be quantified also. (en)
Title	An Analysis of the Influences of Demographic Factors on Customer Satisfaction with Using Logistic Regression An Analysis of the Influences of Demographic Factors on Customer Satisfaction with Using Logistic Regression (en)
skos:prefLabel	An Analysis of the Influences of Demographic Factors on Customer Satisfaction with Using Logistic Regression An Analysis of the Influences of Demographic Factors on Customer Satisfaction with Using Logistic Regression (en)
skos:notation	RIV/61989100:27510/11:10228279!RIV12-MSM-27510___
http://linked.open...avai/predkladatel	Ekonomická fakulta
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...iv/cisloPeriodika	1
http://linked.open...vai/riv/dodaniDat	2012
http://linked.open...aciTvurceVysledku	Valečková, Jana
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoká škola báňská - Technická univerzita Ostrava / Ekonomická fakulta
http://linked.open...dnocenehoVysledku	185409
http://linked.open...ai/riv/idVysledku	RIV/61989100:27510/11:10228279
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	pharmacy.; customer satisfaction; marketing research; odds ratio; Logistic regression (en)
http://linked.open.../riv/klicoveSlovo	customer satisfaction Logistic regression marketing research odds ratio pharmacy.
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[9390A818B72A]
http://linked.open...i/riv/nazevZdroje	ECON '11
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...v/svazekPeriodika	19
http://linked.open...iv/tvurceVysledku	Valečková, Jana
issn	1803-3865
number of pages	9 (xsd:int)
http://localhost/t...ganizacniJednotka	27510
is http://linked.open...avai/riv/vysledek of	An Analysis of the Influences of Demographic Factors on Customer Satisfaction with Using Logistic Regression An Analysis of the Influences of Demographic Factors on Customer Satisfaction with Using Logistic Regression

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