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  • The importance of social media is increasing with time. Besides the users themselves the strengths of social media (in particular the marketing ones) are also used by other important parties such as companies promoting their products, or non-profit organizations. That is why social media and above all its main leader Facebook are increasingly used at schools and universities. This paper points out the practical use of Facebook for universities, where the multiplication effects of this social network were activated by cooperation between teachers and students, when solving scientific and innovative projects or in the actual learning process. As the same time, the possibilities of effective use of quantitative (statistical) methods within the economy were documented, particularly in the marketing research. Such efficient cooperation brings new opportunities and enriches both disciplines.
  • The importance of social media is increasing with time. Besides the users themselves the strengths of social media (in particular the marketing ones) are also used by other important parties such as companies promoting their products, or non-profit organizations. That is why social media and above all its main leader Facebook are increasingly used at schools and universities. This paper points out the practical use of Facebook for universities, where the multiplication effects of this social network were activated by cooperation between teachers and students, when solving scientific and innovative projects or in the actual learning process. As the same time, the possibilities of effective use of quantitative (statistical) methods within the economy were documented, particularly in the marketing research. Such efficient cooperation brings new opportunities and enriches both disciplines. (en)
Title
  • The Cooperation of Teachers and Students on Facebook
  • The Cooperation of Teachers and Students on Facebook (en)
skos:prefLabel
  • The Cooperation of Teachers and Students on Facebook
  • The Cooperation of Teachers and Students on Facebook (en)
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  • RIV/61989100:27360/12:86084372!RIV13-MSM-27360___
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  • 128774
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  • RIV/61989100:27360/12:86084372
http://linked.open...riv/jazykVysledku
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  • Social Media, Facebook, Marketing, Cooperation, Teachers, Students, University (en)
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http://linked.open...ontrolniKodProRIV
  • [429226EB5772]
http://linked.open...v/mistoKonaniAkce
  • Jindřichův Hradec
http://linked.open...i/riv/mistoVydani
  • Linz
http://linked.open...i/riv/nazevZdroje
  • IDIMT-2012 : ICT Support for Complex Systems : 20th Interdisciplinary Information Management Talks : Sept. 12-14, 2012, Jindřichův Hradec, Czech Republic
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Kozel, Roman
  • Vilamová, Šárka
  • Friedrich, Václav
  • Molitorová, Hana
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http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Trauner
https://schema.org/isbn
  • 978-3-99033-022-7
http://localhost/t...ganizacniJednotka
  • 27360
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