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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • This chapter presents a contrastive analysis of the discourse of British and Czech commercial websites from the car industry. Drawing on a framework based on Hallidayan systemic functional linguistics applied to critical discourse analysis, the author focuses on the strategies by which the texts construct identities and relationships for the discourse participants. Qualitative research methods are complemented by a quantitative corpus analysis tracing the relationship between the investigated discourse properties and two key context variables: the target market (UK or Czech Republic) and the product type.
  • This chapter presents a contrastive analysis of the discourse of British and Czech commercial websites from the car industry. Drawing on a framework based on Hallidayan systemic functional linguistics applied to critical discourse analysis, the author focuses on the strategies by which the texts construct identities and relationships for the discourse participants. Qualitative research methods are complemented by a quantitative corpus analysis tracing the relationship between the investigated discourse properties and two key context variables: the target market (UK or Czech Republic) and the product type. (en)
Title
  • The Interpersonal Function in the Discourse of Commercial Websites
  • The Interpersonal Function in the Discourse of Commercial Websites (en)
skos:prefLabel
  • The Interpersonal Function in the Discourse of Commercial Websites
  • The Interpersonal Function in the Discourse of Commercial Websites (en)
skos:notation
  • RIV/61988987:17250/11:A12013VP!RIV12-MSM-17250___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 205475
http://linked.open...ai/riv/idVysledku
  • RIV/61988987:17250/11:A12013VP
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • promotional discourse; interpersonal function; persuasion; critical discourse analysis; advertising; contrastive analysis (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [81284FF9D3BD]
http://linked.open...i/riv/mistoVydani
  • Ostrava
http://linked.open...vEdiceCisloSvazku
  • spis OU 245/2011
http://linked.open...i/riv/nazevZdroje
  • Power and Persuasion: Interpersonal discourse strategies in the public domain
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Hopkinson, Christopher
number of pages
http://purl.org/ne...btex#hasPublisher
  • Ostravská univerzita v Ostravě. Filozofická fakulta
https://schema.org/isbn
  • 978-80-7368-643-7
http://localhost/t...ganizacniJednotka
  • 17250
is http://linked.open...avai/riv/vysledek of
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