About: Building identities and relationships in commercial websites: a contrastive view of communication strategies

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This paper addresses the construction of identities and relationships as a communication strategy in commercial websites. Based on a corpus of Czech and British sites, the study applies an approach grounded in Critical Discourse Analysis and identifies ways in which text-producers attempt to create simulated identities for themselves and their readers, manipulating the reader?s mental models of the communicative situation for commercial gain. The author then addresses the texts? construction of virtual relationships between the producer and the reader, both in terms of distance or closeness (negative and positive ?face?) and in terms of the equality or inequality of status of the two participants. The study also discusses the extent to which the corpus reveals contrastive differences in strategies and discourse preferences between the British and Czech websites. This paper addresses the construction of identities and relationships as a communication strategy in commercial websites. Based on a corpus of Czech and British sites, the study applies an approach grounded in Critical Discourse Analysis and identifies ways in which text-producers attempt to create simulated identities for themselves and their readers, manipulating the reader?s mental models of the communicative situation for commercial gain. The author then addresses the texts? construction of virtual relationships between the producer and the reader, both in terms of distance or closeness (negative and positive ?face?) and in terms of the equality or inequality of status of the two participants. The study also discusses the extent to which the corpus reveals contrastive differences in strategies and discourse preferences between the British and Czech websites. (en)
Title	Building identities and relationships in commercial websites: a contrastive view of communication strategies Building identities and relationships in commercial websites: a contrastive view of communication strategies (en)
skos:prefLabel	Building identities and relationships in commercial websites: a contrastive view of communication strategies Building identities and relationships in commercial websites: a contrastive view of communication strategies (en)
skos:notation	RIV/61988987:17250/10:A1100Z9Z!RIV11-GA0-17250___
http://linked.open...avai/riv/aktivita	P
http://linked.open...avai/riv/aktivity	P(GA405/07/0176)
http://linked.open...iv/cisloPeriodika	1
http://linked.open...vai/riv/dodaniDat	2011
http://linked.open...aciTvurceVysledku	Hopkinson, Christopher
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Ostravská univerzita v Ostravě / Filozofická fakulta
http://linked.open...dnocenehoVysledku	249366
http://linked.open...ai/riv/idVysledku	RIV/61988987:17250/10:A1100Z9Z
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Media discourse; commercial websites; manipulation; mental models; Critical Discourse Analysis; interpersonal metafunction; communication strategies; positive face; negative face (en)
http://linked.open.../riv/klicoveSlovo	negative face interpersonal metafunction mental models manipulation Media discourse commercial websites positive face Critical Discourse Analysis communication strategies
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[EC3BC0266AE5]
http://linked.open...i/riv/nazevZdroje	Discourse and Interaction
http://linked.open...in/vavai/riv/obor	AI
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...vavai/riv/projekt	Communication and textual strategies in radio, magazine, commercial and academic texts (a contrastive analysis of English and Czech discourse)
http://linked.open...UplatneniVysledku	2010
http://linked.open...v/svazekPeriodika	3
http://linked.open...iv/tvurceVysledku	Hopkinson, Christopher
issn	1802-9930
number of pages	16 (xsd:int)
http://localhost/t...ganizacniJednotka	17250
is http://linked.open...avai/riv/vysledek of	Building identities and relationships in commercial websites: a contrastive view of communication strategies Building identities and relationships in commercial websites: a contrastive view of communication strategies Building identities and relationships in commercial websites: a contrastive view of communication strategies

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