About: 'You love the open road...': Building identities and relationships in car advertising discourse

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This paper addresses the construction of identities and relationships as a manipulative strategy in advertising discourse. Based on a corpus of British and Czech promotional brochures, the study applies an approach grounded in Critical Discourse Analysis, identifying ways in which text-producers attempt to create simulated identities for themselves and their readers. The author addresses the texts? construction of virtual relationships between the addresser and the addressee in terms of positive and negative ?face?. The study also discusses the extent to which the corpus reveals contrastive differences in strategies and discourse preferences between the British and Czech texts. This paper addresses the construction of identities and relationships as a manipulative strategy in advertising discourse. Based on a corpus of British and Czech promotional brochures, the study applies an approach grounded in Critical Discourse Analysis, identifying ways in which text-producers attempt to create simulated identities for themselves and their readers. The author addresses the texts? construction of virtual relationships between the addresser and the addressee in terms of positive and negative ?face?. The study also discusses the extent to which the corpus reveals contrastive differences in strategies and discourse preferences between the British and Czech texts. (en)
Title	'You love the open road...': Building identities and relationships in car advertising discourse 'You love the open road...': Building identities and relationships in car advertising discourse (en)
skos:prefLabel	'You love the open road...': Building identities and relationships in car advertising discourse 'You love the open road...': Building identities and relationships in car advertising discourse (en)
skos:notation	RIV/61988987:17250/10:A1100Z8P!RIV11-GA0-17250___
http://linked.open...avai/riv/aktivita	P
http://linked.open...avai/riv/aktivity	P(GA405/07/0176)
http://linked.open...iv/cisloPeriodika	1
http://linked.open...vai/riv/dodaniDat	2011
http://linked.open...aciTvurceVysledku	Hopkinson, Christopher
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Ostravská univerzita v Ostravě / Filozofická fakulta
http://linked.open...dnocenehoVysledku	299117
http://linked.open...ai/riv/idVysledku	RIV/61988987:17250/10:A1100Z8P
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	advertising discourse; manipulation; mental models; Critical Discourse Analysis; communication strategies (en)
http://linked.open.../riv/klicoveSlovo	advertising discourse mental models manipulation Critical Discourse Analysis communication strategies
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[A426DCE1549F]
http://linked.open...i/riv/nazevZdroje	Ostrava Journal of English Philology
http://linked.open...in/vavai/riv/obor	AI
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...vavai/riv/projekt	Communication and textual strategies in radio, magazine, commercial and academic texts (a contrastive analysis of English and Czech discourse)
http://linked.open...UplatneniVysledku	2010
http://linked.open...v/svazekPeriodika	2
http://linked.open...iv/tvurceVysledku	Hopkinson, Christopher
issn	1803-8174
number of pages	23 (xsd:int)
http://localhost/t...ganizacniJednotka	17250
is http://linked.open...avai/riv/vysledek of	'You love the open road...': Building identities and relationships in car advertising discourse 'You love the open road...': Building identities and relationships in car advertising discourse 'You love the open road...': Building identities and relationships in car advertising discourse

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