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About:
The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers
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An Entity of Type :
http://linked.opendata.cz/ontology/domain/vavai/Vysledek
, within Data Space :
linked.opendata.cz
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Type:
skos:Concept
http://linked.opendata.cz/ontology/domain/vavai/Vysledek
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rdf:type
skos:Concept
http://linked.opendata.cz/ontology/domain/vavai/Vysledek
rdfs:seeAlso
http://cebr.vse.cz/cebr/article/download/92/70
Description
Main topics of the document: brand building; B2B market; brand importance in B2B; qualitative research; expert interviews
Main topics of the document: brand building; B2B market; brand importance in B2B; qualitative research; expert interviews
(en)
Title
The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers
The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers
(en)
skos:prefLabel
The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers
The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers
(en)
skos:notation
RIV/61384399:31130/13:00043410!RIV14-MSM-31130___
http://linked.open...avai/predkladatel
Fakulta podnikohospodářská
http://linked.open...avai/riv/aktivita
I
http://linked.open...avai/riv/aktivity
I
http://linked.open...iv/cisloPeriodika
4
http://linked.open...vai/riv/dodaniDat
2014
http://linked.open...aciTvurceVysledku
Kolouchová, Daniela
http://linked.open.../riv/druhVysledku
J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju
S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele
Vysoká škola ekonomická v Praze / Fakulta podnikohospodářská
http://linked.open...dnocenehoVysledku
79226
http://linked.open...ai/riv/idVysledku
RIV/61384399:31130/13:00043410
http://linked.open...riv/jazykVysledku
eng - angličtina
http://linked.open.../riv/klicovaSlova
brand building; B2B market; brand importance in B2B; qualitative research; expert interviews
(en)
http://linked.open.../riv/klicoveSlovo
qualitative research
brand importance in B2B
expert interviews
brand building
B2B market
http://linked.open...odStatuVydavatele
CZ - Česká republika
http://linked.open...ontrolniKodProRIV
[692D101C94E2]
http://linked.open...i/riv/nazevZdroje
CENTRAL EUROPEAN BUSINESS REVIEW
http://linked.open...in/vavai/riv/obor
AE
http://linked.open...ichTvurcuVysledku
1
(
xsd:int
)
http://linked.open...cetTvurcuVysledku
2
(
xsd:int
)
http://linked.open...UplatneniVysledku
2013
http://linked.open...v/svazekPeriodika
2
http://linked.open...iv/tvurceVysledku
Konečný, M.
Kolouchová, Daniela
issn
1805-4854
number of pages
6
(
xsd:int
)
http://localhost/t...ganizacniJednotka
31130
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