About: B2B Segmentation as a Tool for Marketing and Logistics Strategy Formulation

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical strategy. An empirical study on the market of secondary cardboard packaging represents the research approach carried out by personal and electronic questioning in order to determine customers' expectations; demands; preferences and characteristics; results in the processing by the factor and cluster analysis; discovered and designed segments and their profiles. The research focused on existing and potential customers was primarily motivated by finding ways to discover new opportunities in value creation for specific segments on stagnant market. The important part of the study is the confirmation or refusing of hypotheses concerning the behavior of created B2B segments. This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical strategy. An empirical study on the market of secondary cardboard packaging represents the research approach carried out by personal and electronic questioning in order to determine customers' expectations; demands; preferences and characteristics; results in the processing by the factor and cluster analysis; discovered and designed segments and their profiles. The research focused on existing and potential customers was primarily motivated by finding ways to discover new opportunities in value creation for specific segments on stagnant market. The important part of the study is the confirmation or refusing of hypotheses concerning the behavior of created B2B segments. (en)
Title	B2B Segmentation as a Tool for Marketing and Logistics Strategy Formulation B2B Segmentation as a Tool for Marketing and Logistics Strategy Formulation (en)
skos:prefLabel	B2B Segmentation as a Tool for Marketing and Logistics Strategy Formulation B2B Segmentation as a Tool for Marketing and Logistics Strategy Formulation (en)
skos:notation	RIV/60461373:22340/11:43891938!RIV12-MSM-22340___
http://linked.open...avai/predkladatel	Fakulta chemicko-inženýrská
http://linked.open...avai/riv/aktivita	Z
http://linked.open...avai/riv/aktivity	Z(MSM6046137306)
http://linked.open...iv/cisloPeriodika	1
http://linked.open...vai/riv/dodaniDat	2012
http://linked.open...aciTvurceVysledku	Grosová, Stanislava Gros, Ivan Císařová, Magda
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoká škola chemicko-technologická v Praze / Fakulta chemicko-inženýrská
http://linked.open...dnocenehoVysledku	188984
http://linked.open...ai/riv/idVysledku	RIV/60461373:22340/11:43891938
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	logistics strategy; marketig strategy; corrugated cardboard; B2B market; marketing segmention (en)
http://linked.open.../riv/klicoveSlovo	B2B market corrugated cardboard logistics strategy marketig strategy marketing segmention
http://linked.open...odStatuVydavatele	LT - Litevská republika
http://linked.open...ontrolniKodProRIV	[F9459D57475B]
http://linked.open...i/riv/nazevZdroje	Intellectual Economics
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...v/svazekPeriodika	9
http://linked.open...iv/tvurceVysledku	Císařová, Magda Gros, Ivan Grosová, Stanislava
http://linked.open...n/vavai/riv/zamer	Reakčně-transportní chemicko-inženýrské systémy a jejich dynamické chování, modelování a řízení chemických a biotechnologických procesů
issn	1822-8011
number of pages	10 (xsd:int)
http://localhost/t...ganizacniJednotka	22340
is http://linked.open...avai/riv/vysledek of	B2B Segmentation as a Tool for Marketing and Logistics Strategy Formulation B2B Segmentation as a Tool for Marketing and Logistics Strategy Formulation

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