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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • The paper is focused on the analysis of beer brands in the Czech market. There are five main classes of beer brands – global brands, whole state brands for lower segment, regional brands, local brands and restaurant microbreweries. Strategic portfolio and the comparison method were used for the analysis. The contribution arose in frame of solution of an institutional research intention MSM 6046070906 %22Economics of Resources of Czech Agriculture and their Efficient use in Frame of Multifunctional Agri-food Systems%22 and internal grant of faculty 200811140022 %22Marketing Aspects of Beer Trade Marks at the Market in Single Regions%22.
  • The paper is focused on the analysis of beer brands in the Czech market. There are five main classes of beer brands – global brands, whole state brands for lower segment, regional brands, local brands and restaurant microbreweries. Strategic portfolio and the comparison method were used for the analysis. The contribution arose in frame of solution of an institutional research intention MSM 6046070906 %22Economics of Resources of Czech Agriculture and their Efficient use in Frame of Multifunctional Agri-food Systems%22 and internal grant of faculty 200811140022 %22Marketing Aspects of Beer Trade Marks at the Market in Single Regions%22. (en)
Title
  • Change in Brand Positioning in the Czech Beer Market in the Period of 1998-2007
  • Change in Brand Positioning in the Czech Beer Market in the Period of 1998-2007 (en)
skos:prefLabel
  • Change in Brand Positioning in the Czech Beer Market in the Period of 1998-2007
  • Change in Brand Positioning in the Czech Beer Market in the Period of 1998-2007 (en)
skos:notation
  • RIV/60460709:41110/08:25906!RIV10-MSM-41110___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM6046070906)
http://linked.open...iv/cisloPeriodika
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http://linked.open...aciTvurceVysledku
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http://linked.open...titaPredkladatele
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  • 359431
http://linked.open...ai/riv/idVysledku
  • RIV/60460709:41110/08:25906
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Strategic Portfolio, Beer Brands, Microbreweries, Market Segment (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [47665D3EFB05]
http://linked.open...i/riv/nazevZdroje
  • Kvasný průmysl
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 54
http://linked.open...iv/tvurceVysledku
  • Maier, Tomáš
http://linked.open...n/vavai/riv/zamer
issn
  • 0023-5830
number of pages
http://localhost/t...ganizacniJednotka
  • 41110
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