| Attributes | Values |
|---|
| rdf:type
| |
| Description
| - The question of the ad-size is not new, and a lot of surveys have shown that there is a strong positive link between the size of the print advertisements and the attention and the attitudes toward the brand (Diamond, 1968 ; Hendon, 1973 ; Finn, 1988 ; Homer, 1995 ; Abernethy and Laband, 2004). But we can observe that the practises are very different according to the countries. Some ones have big print advertisements (full page) and some ones have small print advertisements (half page). The reason of these differences is certainly based on the cost of print ads, but it is strange that nobody would have tried to test if it is a right or a wrong way. Indeed, if there is a lot of survey about the efficiency of the size of the ads, we do not know any research about the international comparison on this subject which is more and more important nowadays because of the possibility to carry out European campaigns. So we try to survey the subject, and set the principal problematic of this kind of research b
- The question of the ad-size is not new, and a lot of surveys have shown that there is a strong positive link between the size of the print advertisements and the attention and the attitudes toward the brand (Diamond, 1968 ; Hendon, 1973 ; Finn, 1988 ; Homer, 1995 ; Abernethy and Laband, 2004). But we can observe that the practises are very different according to the countries. Some ones have big print advertisements (full page) and some ones have small print advertisements (half page). The reason of these differences is certainly based on the cost of print ads, but it is strange that nobody would have tried to test if it is a right or a wrong way. Indeed, if there is a lot of survey about the efficiency of the size of the ads, we do not know any research about the international comparison on this subject which is more and more important nowadays because of the possibility to carry out European campaigns. So we try to survey the subject, and set the principal problematic of this kind of research b (en)
- The question of the ad-size is not new, and a lot of surveys have shown that there is a strong positive link between the size of the print advertisements and the attention and the attitudes toward the brand (Diamond, 1968 ; Hendon, 1973 ; Finn, 1988 ; Homer, 1995 ; Abernethy and Laband, 2004). But we can observe that the practises are very different according to the countries. Some ones have big print advertisements (full page) and some ones have small print advertisements (half page). The reason of these differences is certainly based on the cost of print ads, but it is strange that nobody would have tried to test if it is a right or a wrong way. Indeed, if there is a lot of survey about the efficiency of the size of the ads, we do not know any research about the international comparison on this subject which is more and more important nowadays because of the possibility to carry out European campaigns. So we try to survey the subject, and set the principal problematic of this kind of research b (cs)
|
| Title
| - Some questions concerning the choice in size of print advertising in an international context
- Některé problémy volby velikosti reklamy v mezinárodním srovnání. (cs)
- Some questions concerning the choice in size of print advertising in an international context (en)
|
| skos:prefLabel
| - Some questions concerning the choice in size of print advertising in an international context
- Některé problémy volby velikosti reklamy v mezinárodním srovnání. (cs)
- Some questions concerning the choice in size of print advertising in an international context (en)
|
| skos:notation
| - RIV/60460709:41110/06:15821!RIV07-GA0-41110___
|
| http://linked.open.../vavai/riv/strany
| |
| http://linked.open...avai/riv/aktivita
| |
| http://linked.open...avai/riv/aktivity
| |
| http://linked.open...vai/riv/dodaniDat
| |
| http://linked.open...aciTvurceVysledku
| |
| http://linked.open.../riv/druhVysledku
| |
| http://linked.open...iv/duvernostUdaju
| |
| http://linked.open...titaPredkladatele
| |
| http://linked.open...dnocenehoVysledku
| |
| http://linked.open...ai/riv/idVysledku
| - RIV/60460709:41110/06:15821
|
| http://linked.open...riv/jazykVysledku
| |
| http://linked.open.../riv/klicovaSlova
| - journal, print, advertisement, size, experiment (en)
|
| http://linked.open.../riv/klicoveSlovo
| |
| http://linked.open...ontrolniKodProRIV
| |
| http://linked.open...v/mistoKonaniAkce
| |
| http://linked.open...i/riv/mistoVydani
| |
| http://linked.open...vEdiceCisloSvazku
| |
| http://linked.open...i/riv/nazevZdroje
| - Marketing and Business Strategies for Central and Eastern Europe
|
| http://linked.open...in/vavai/riv/obor
| |
| http://linked.open...ichTvurcuVysledku
| |
| http://linked.open...cetTvurcuVysledku
| |
| http://linked.open...vavai/riv/projekt
| |
| http://linked.open...UplatneniVysledku
| |
| http://linked.open...iv/tvurceVysledku
| - Linhart, Zdeněk
- Dianoux, Christian
- Kettnerová, Jana
|
| http://linked.open...vavai/riv/typAkce
| |
| http://linked.open.../riv/zahajeniAkce
| |
| number of pages
| |
| http://purl.org/ne...btex#hasPublisher
| - Institute of International Business , Vienna University of Economics and Business Administration, Vienna, Austria
|
| https://schema.org/isbn
| |
| http://localhost/t...ganizacniJednotka
| |
| is http://linked.open...avai/riv/vysledek
of | |
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