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rdf:type
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Description
| - This article focuses its content to the concept of branding, as a modern and developing marketing tool, which has begun to apply not only in conjunction with a strategic management, but also in all other areas of current market, even in the non-profit sector. Brand management is slowly becoming a stable element of any modern company management in 21st century. In the functioning context of NGOs, brand and its active building seems to be a powerful means for their better and more effective future performance.
- This article focuses its content to the concept of branding, as a modern and developing marketing tool, which has begun to apply not only in conjunction with a strategic management, but also in all other areas of current market, even in the non-profit sector. Brand management is slowly becoming a stable element of any modern company management in 21st century. In the functioning context of NGOs, brand and its active building seems to be a powerful means for their better and more effective future performance. (en)
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Title
| - Branding as an opportunity for non-profit organizationes
- Branding as an opportunity for non-profit organizationes (en)
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skos:prefLabel
| - Branding as an opportunity for non-profit organizationes
- Branding as an opportunity for non-profit organizationes (en)
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skos:notation
| - RIV/49777513:23510/14:43922371!RIV15-MSM-23510___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/49777513:23510/14:43922371
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - branding strategy; management of non-profit organization; non-profit sector; brand management; Branding (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...v/mistoKonaniAkce
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
| - Opportunities and Threats to Current Business Management in Cross-border Comparison 2014
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
| - Hommerová, Dita
- Jandač, Lukáš
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http://linked.open...vavai/riv/typAkce
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http://linked.open...ain/vavai/riv/wos
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http://linked.open.../riv/zahajeniAkce
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number of pages
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http://purl.org/ne...btex#hasPublisher
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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