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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • This article focuses its content to the concept of branding, as a modern and developing marketing tool, which has begun to apply not only in conjunction with a strategic management, but also in all other areas of current market, even in the non-profit sector. Brand management is slowly becoming a stable element of any modern company management in 21st century. In the functioning context of NGOs, brand and its active building seems to be a powerful means for their better and more effective future performance.
  • This article focuses its content to the concept of branding, as a modern and developing marketing tool, which has begun to apply not only in conjunction with a strategic management, but also in all other areas of current market, even in the non-profit sector. Brand management is slowly becoming a stable element of any modern company management in 21st century. In the functioning context of NGOs, brand and its active building seems to be a powerful means for their better and more effective future performance. (en)
Title
  • Branding as an opportunity for non-profit organizationes
  • Branding as an opportunity for non-profit organizationes (en)
skos:prefLabel
  • Branding as an opportunity for non-profit organizationes
  • Branding as an opportunity for non-profit organizationes (en)
skos:notation
  • RIV/49777513:23510/14:43922371!RIV15-MSM-23510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I, S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 5766
http://linked.open...ai/riv/idVysledku
  • RIV/49777513:23510/14:43922371
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • branding strategy; management of non-profit organization; non-profit sector; brand management; Branding (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [3E7B434960A4]
http://linked.open...v/mistoKonaniAkce
  • Mariánské Lázně
http://linked.open...i/riv/mistoVydani
  • Chemnitz
http://linked.open...i/riv/nazevZdroje
  • Opportunities and Threats to Current Business Management in Cross-border Comparison 2014
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Hommerová, Dita
  • Jandač, Lukáš
http://linked.open...vavai/riv/typAkce
http://linked.open...ain/vavai/riv/wos
  • 000345805900006
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Verlag der GUC
https://schema.org/isbn
  • 978-3-86367-029-0
http://localhost/t...ganizacniJednotka
  • 23510
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