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  • The key topic of this paper are the partial marketing strategies and their practical utilization in the Czech Republic. At this time of globalisation and common changes the environment plays more and more important role for strategic and marketing business management. The businesses are forced to fight for the customers and adjust to the ever-changing needs of the market. The paper is divided into several parts. Primarily, the key terms will be defined. The largest part will deal with marketing strategies. In this paper, the focus will be on using of partial marketing strategies, especially Ansoff Strategy, generic strategies by Porter, and market-share strategies by Kotler. Each of these groups of strategies will be explained on a particular example from business practice in the Czech Republic.
  • The key topic of this paper are the partial marketing strategies and their practical utilization in the Czech Republic. At this time of globalisation and common changes the environment plays more and more important role for strategic and marketing business management. The businesses are forced to fight for the customers and adjust to the ever-changing needs of the market. The paper is divided into several parts. Primarily, the key terms will be defined. The largest part will deal with marketing strategies. In this paper, the focus will be on using of partial marketing strategies, especially Ansoff Strategy, generic strategies by Porter, and market-share strategies by Kotler. Each of these groups of strategies will be explained on a particular example from business practice in the Czech Republic. (en)
Title
  • Partial Marketing Strategies and their Practical Utilization in the Czech Republic
  • Partial Marketing Strategies and their Practical Utilization in the Czech Republic (en)
skos:prefLabel
  • Partial Marketing Strategies and their Practical Utilization in the Czech Republic
  • Partial Marketing Strategies and their Practical Utilization in the Czech Republic (en)
skos:notation
  • RIV/49777513:23510/13:43919262!RIV14-MSM-23510___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
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  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
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  • 95417
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  • RIV/49777513:23510/13:43919262
http://linked.open...riv/jazykVysledku
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  • Marketing, marketing strategies, market, partial approach, Czech Republic (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [F79F395A4107]
http://linked.open...v/mistoKonaniAkce
  • Chania, Greece
http://linked.open...i/riv/mistoVydani
  • Athens
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  • Recent Researches in Applied Economics & Management. Business Administration and Financial Management - Volume 1
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  • Zahradníčková, Lenka
  • Jiřincová, Milena
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
issn
  • 2227-460X
number of pages
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  • WSEAS Press
https://schema.org/isbn
  • 978-960-474-323-0
http://localhost/t...ganizacniJednotka
  • 23510
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