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Description
  • This article deals with regional brands in the Moravian-Silesian region in the Czech Republic. Research was focused on finding out if consumers know regional brands and how this knowledge depends on demographic factors. The data were obtained by questionnaire survey and analysed by IBM SPSS. From the thousands of respondents the representative sample of 719 for MS region was created based on demographic factors of gender, age, education and income. The research analysis disclosed that consumer knowledge of regional brands in MS region depends on education and income and is independent on gender and age.
  • This article deals with regional brands in the Moravian-Silesian region in the Czech Republic. Research was focused on finding out if consumers know regional brands and how this knowledge depends on demographic factors. The data were obtained by questionnaire survey and analysed by IBM SPSS. From the thousands of respondents the representative sample of 719 for MS region was created based on demographic factors of gender, age, education and income. The research analysis disclosed that consumer knowledge of regional brands in MS region depends on education and income and is independent on gender and age. (en)
Title
  • Knowledge of Regional Brands in Moravian-Silesian Region
  • Knowledge of Regional Brands in Moravian-Silesian Region (en)
skos:prefLabel
  • Knowledge of Regional Brands in Moravian-Silesian Region
  • Knowledge of Regional Brands in Moravian-Silesian Region (en)
skos:notation
  • RIV/47813059:19520/14:#0002739!RIV15-MSM-19520___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • O
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 24412
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/14:#0002739
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Regional brands; demographic factors; brand awareness; brand recall. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [291891F1771B]
http://linked.open...v/mistoKonaniAkce
  • Hustopeče
http://linked.open...i/riv/mistoVydani
  • Neuvedeno
http://linked.open...i/riv/nazevZdroje
  • XVII. mezinárodní kolokvium o regionálních vědách
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • STARZYCZNÁ, Halina
  • STOKLASA, Michal
  • MATUŠÍNSKÁ, Kateřina
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://bibframe.org/vocab/doi
  • 10.5817/CZ.MUNI.P210-6840-2014-114
http://purl.org/ne...btex#hasPublisher
  • Neuveden
https://schema.org/isbn
  • 978-80-210-6840-7
http://localhost/t...ganizacniJednotka
  • 19520
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