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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • This paper is focused on interesting foreign experiences in marketing research. Customer satisfaction in the large-scale retail units in particular. It focuses specifically on the comparison of customer satisfaction with sales volume, collecting data and finding the crucial factors (for customers) for supermarket selection, customer loyalty study, the influence of the expectation on evaluation, and publication of our own results of marketing research dealing with supermarket's customer satisfaction in the Moravian- Silesian Region
  • This paper is focused on interesting foreign experiences in marketing research. Customer satisfaction in the large-scale retail units in particular. It focuses specifically on the comparison of customer satisfaction with sales volume, collecting data and finding the crucial factors (for customers) for supermarket selection, customer loyalty study, the influence of the expectation on evaluation, and publication of our own results of marketing research dealing with supermarket's customer satisfaction in the Moravian- Silesian Region (en)
Title
  • Foreign Experiences in Marketing Research of Customer Satisfaction
  • Foreign Experiences in Marketing Research of Customer Satisfaction (en)
skos:prefLabel
  • Foreign Experiences in Marketing Research of Customer Satisfaction
  • Foreign Experiences in Marketing Research of Customer Satisfaction (en)
skos:notation
  • RIV/47813059:19520/14:#0002665!RIV15-MSM-19520___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 17202
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/14:#0002665
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • marketing research; customer´s satisfaction; loyalty; large-scale retail stores; evaluate quality (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [6B8CF0C39F55]
http://linked.open...v/mistoKonaniAkce
  • Hradec Králové
http://linked.open...i/riv/mistoVydani
  • Hradec Králové
http://linked.open...i/riv/nazevZdroje
  • QUAERE 2014
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • ZOTYKOVÁ, Lucie
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • MAGNANIMITAS, Hradec Králové, Česká republika
https://schema.org/isbn
  • 978-80-87952-04-7
http://localhost/t...ganizacniJednotka
  • 19520
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