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  • The paper deals with some selected aspects of the modern media double in the Czech Republic. The authors pay attention to the specifics of the terminology in the given field and point out that the approaches taken by the Czech and some international scholars. Further, the details of the most common used instruments are referred to as they pertain to the examined aspects of the double media such as participation, persuasiveness, credibility and so on. In particular advertising and political elements of the double media are described, which form the basis of the presented and examined examples.
  • The paper deals with some selected aspects of the modern media double in the Czech Republic. The authors pay attention to the specifics of the terminology in the given field and point out that the approaches taken by the Czech and some international scholars. Further, the details of the most common used instruments are referred to as they pertain to the examined aspects of the double media such as participation, persuasiveness, credibility and so on. In particular advertising and political elements of the double media are described, which form the basis of the presented and examined examples. (en)
Title
  • On some aspects of media communique
  • On some aspects of media communique (en)
skos:prefLabel
  • On some aspects of media communique
  • On some aspects of media communique (en)
skos:notation
  • RIV/47813059:19520/14:#0002572!RIV15-MSM-19520___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...dnocenehoVysledku
  • 34380
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/14:#0002572
http://linked.open...riv/jazykVysledku
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  • Media communication; mass communication; media product; media; persuasion (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [AA9EFA306EFD]
http://linked.open...i/riv/mistoVydani
  • Newcastle upon Tyne, Anglie
http://linked.open...vEdiceCisloSvazku
  • Neuvedeno
http://linked.open...i/riv/nazevZdroje
  • Good Governance and Civil Society: Selected Issues on Relations between State, Economy and Society CGS Studies vol. 3 edited by Adam Jarosz
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
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http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • BOBÁKOVÁ, Hanne-Lore
  • KARPETA, Janusz
number of pages
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  • Cambridge Scholars Publishing (UK) - series CGS Studies
https://schema.org/isbn
  • 978-1-4438-7050-4
http://localhost/t...ganizacniJednotka
  • 19520
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