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  • This paper focuses on the marketing potential of the specific and significant target group of the population 50+ in the Czech Republic. This fact could be also the impulse of the new marketing tendency formation in the Czech Republic - marketing of grey markets. The attention is given to the outputs of the realized primary marketing research of the defined target group 50+. Then the suitable marketing communication programs for the Czech pensioners were proposed.
  • This paper focuses on the marketing potential of the specific and significant target group of the population 50+ in the Czech Republic. This fact could be also the impulse of the new marketing tendency formation in the Czech Republic - marketing of grey markets. The attention is given to the outputs of the realized primary marketing research of the defined target group 50+. Then the suitable marketing communication programs for the Czech pensioners were proposed. (en)
Title
  • Pensioners and Company Marketing Communication Policy in the Czech
  • Pensioners and Company Marketing Communication Policy in the Czech (en)
skos:prefLabel
  • Pensioners and Company Marketing Communication Policy in the Czech
  • Pensioners and Company Marketing Communication Policy in the Czech (en)
skos:notation
  • RIV/47813059:19520/13:#0002287!RIV14-MSM-19520___
http://linked.open...avai/predkladatel
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  • I
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  • 95694
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/13:#0002287
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  • population ageing; target group 50+; marketing potential; segmenting; secondary and primary marketing research; marketing communication (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [66E6383373AF]
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  • Honkong
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  • Advances in Education Research: 2013 The Fourth International Conference on Information
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  • STARZYCZNÁ, Halina
  • STOKLASA, Michal
  • MATUŠÍNSKÁ, Kateřina
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
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  • Information Engineering Research Institute, USA
https://schema.org/isbn
  • 978-1-61275-056-9
http://localhost/t...ganizacniJednotka
  • 19520
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