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  • Nowadays the trend is to obtain information from all range of available sources with the use of various methods. However, even today it is impossible to avoid standard methods which include questionnaire research. It can be carried out in a classic way, by means of a paper questionnaire or with implementing the Internet-based questionnaire. Questionnaire research must be equipped with the adequate answering possibility in order to meet the assumed information goal. Results of questionnaire research often influence the company's productivity in the short-, middle- and long-term time horizon. This is the main reason for paying attention to creating questionnaires and their subsequent evaluation. Evaluating questionnaires is always a specific issue in connection to its relation with a defined goal. The mathematical basis of it makes defining generalized models possible. These models are implemented directly or they require only small corrections. The aim of this paper is to highlight the way of creating the model of evaluating questionnaires which are filled in by customers and its relation to supporting a decision making process in a market-oriented company.
  • Nowadays the trend is to obtain information from all range of available sources with the use of various methods. However, even today it is impossible to avoid standard methods which include questionnaire research. It can be carried out in a classic way, by means of a paper questionnaire or with implementing the Internet-based questionnaire. Questionnaire research must be equipped with the adequate answering possibility in order to meet the assumed information goal. Results of questionnaire research often influence the company's productivity in the short-, middle- and long-term time horizon. This is the main reason for paying attention to creating questionnaires and their subsequent evaluation. Evaluating questionnaires is always a specific issue in connection to its relation with a defined goal. The mathematical basis of it makes defining generalized models possible. These models are implemented directly or they require only small corrections. The aim of this paper is to highlight the way of creating the model of evaluating questionnaires which are filled in by customers and its relation to supporting a decision making process in a market-oriented company. (en)
Title
  • Modeling Customer Response by the Questionnaire Evaluation Method
  • Modeling Customer Response by the Questionnaire Evaluation Method (en)
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  • Modeling Customer Response by the Questionnaire Evaluation Method
  • Modeling Customer Response by the Questionnaire Evaluation Method (en)
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  • RIV/47813059:19520/13:#0002216!RIV14-MSM-19520___
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  • O
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  • 88834
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  • RIV/47813059:19520/13:#0002216
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  • questionnaire evaluation method; information response model; factor; engineering industry (en)
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http://linked.open...ontrolniKodProRIV
  • [1A9AE1650034]
http://linked.open...v/mistoKonaniAkce
  • Jihlava
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  • Jihlava
http://linked.open...i/riv/nazevZdroje
  • Mathematical Methods in Economics 2013
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http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • SUCHÁNEK, Petr
  • BUCKI, Robert
  • JENČOVÁ, Sylvia
  • LITAVCOVA, Eva
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
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  • Vysoká škola polytechnická Jihlava
https://schema.org/isbn
  • 978-80-87035-76-4
http://localhost/t...ganizacniJednotka
  • 19520
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