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  • The aim of this paper is to propose an innovative approach to describe the customer behavior in the trading processes of a virtual company. Agent-based modeling and simulation techniques are used to implement a multi-agent system to serve as a simulation framework. The framework should be a basic part of a management system operating in the integration with real system of a company (e.g. ERP system) to investigate and to predict chosen business metrics of a company. This will ensure the management of a company to support their decision-making processes. The paper firstly presents some of the existing theories about consumer behavior and the types of factors influencing it. Secondly, characterizes multi-agent model of a virtual company, the agents participating in the seller-customer negotiation, and the production function. The production function is used to count the product price while negotiating. Lastly, the simulation results and their validation are described. To sum up, the prop osed approach to consumer behavior in an agent-based model could properly contribute to better decision-making process.
  • The aim of this paper is to propose an innovative approach to describe the customer behavior in the trading processes of a virtual company. Agent-based modeling and simulation techniques are used to implement a multi-agent system to serve as a simulation framework. The framework should be a basic part of a management system operating in the integration with real system of a company (e.g. ERP system) to investigate and to predict chosen business metrics of a company. This will ensure the management of a company to support their decision-making processes. The paper firstly presents some of the existing theories about consumer behavior and the types of factors influencing it. Secondly, characterizes multi-agent model of a virtual company, the agents participating in the seller-customer negotiation, and the production function. The production function is used to count the product price while negotiating. Lastly, the simulation results and their validation are described. To sum up, the prop osed approach to consumer behavior in an agent-based model could properly contribute to better decision-making process. (en)
Title
  • On Agents Negotiation in a Trading Company Simulation
  • On Agents Negotiation in a Trading Company Simulation (en)
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  • On Agents Negotiation in a Trading Company Simulation
  • On Agents Negotiation in a Trading Company Simulation (en)
skos:notation
  • RIV/47813059:19520/13:#0002196!RIV14-MSM-19520___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
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  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 93646
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/13:#0002196
http://linked.open...riv/jazykVysledku
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  • system modeling; multi-agent systems; agent negotiation; decision support; consumer behavior (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [0E97EC3330AA]
http://linked.open...v/mistoKonaniAkce
  • Atény
http://linked.open...i/riv/mistoVydani
  • Rende
http://linked.open...i/riv/nazevZdroje
  • 25th European Modeling and Simulation Symposium, EMSS 2013
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • SPIŠÁK, Marek
  • ŠPERKA, Roman
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • DIME Universita di Genova
https://schema.org/isbn
  • 978-88-97999-22-5
http://localhost/t...ganizacniJednotka
  • 19520
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