About: Mathematical Modeling and Optimization of Viral Marketing

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The aim of the article is to introduce a new mathematical model of viral marketing and its software implementation VIRAMARK. The model consists of a number of messages sent by a messenger to a set of target groups, a number of target groups, retransmission coefficients among groups, time period, weights of target groups and a (floor) utility function, which enables to express an impact (a revenue) of viral marketing under different configurations of models inputs. Within models framework several different viral marketing optimization problems are formulated and solved with the use of VIRAMARK, a free MS Excel add-in. Presented optimization model of viral marketing can aid and support a successful advertising campaign, and also it enables simulation of marketing outcomes under different conditions. The use of the model is illustrated by examples. The aim of the article is to introduce a new mathematical model of viral marketing and its software implementation VIRAMARK. The model consists of a number of messages sent by a messenger to a set of target groups, a number of target groups, retransmission coefficients among groups, time period, weights of target groups and a (floor) utility function, which enables to express an impact (a revenue) of viral marketing under different configurations of models inputs. Within models framework several different viral marketing optimization problems are formulated and solved with the use of VIRAMARK, a free MS Excel add-in. Presented optimization model of viral marketing can aid and support a successful advertising campaign, and also it enables simulation of marketing outcomes under different conditions. The use of the model is illustrated by examples. (en)
Title	Mathematical Modeling and Optimization of Viral Marketing Mathematical Modeling and Optimization of Viral Marketing (en)
skos:prefLabel	Mathematical Modeling and Optimization of Viral Marketing Mathematical Modeling and Optimization of Viral Marketing (en)
skos:notation	RIV/47813059:19520/13:#0002183!RIV14-GA0-19520___
http://linked.open...avai/predkladatel	Obchodně podnikatelská fakulta v Karviné
http://linked.open...avai/riv/aktivita	P
http://linked.open...avai/riv/aktivity	P(GA402/09/0405)
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Mazurek, Jiří Perzina, Radomír
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Slezská univerzita v Opavě / Obchodně podnikatelská fakulta v Karviné
http://linked.open...dnocenehoVysledku	86587
http://linked.open...ai/riv/idVysledku	RIV/47813059:19520/13:#0002183
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	mathematical modeling; model, optimization; viral marketing (en)
http://linked.open.../riv/klicoveSlovo	model optimization viral marketing mathematical modeling
http://linked.open...ontrolniKodProRIV	[72C86885965E]
http://linked.open...v/mistoKonaniAkce	Jihlava
http://linked.open...i/riv/mistoVydani	Jihlava
http://linked.open...i/riv/nazevZdroje	Proceedings of the 31st International Conference on Mathematical Methods in Economics 2013
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...vavai/riv/projekt	Development of Non-standard Optimization Methods and their Applications in Economy and Management
http://linked.open...UplatneniVysledku	2013
http://linked.open...iv/tvurceVysledku	MAZUREK, Jiří PERZINA, Radomír
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2013-09-11 (xsd:date)
number of pages	6 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Vysoká škola polytechnická Jihlava
https://schema.org/isbn	978-80-87035-76-4
http://localhost/t...ganizacniJednotka	19520

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