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  • The starting point is the description of the CRM system and the current state of the CRM utilization by enterprises in the Czech Republic. The theoretical part also describes the general functioning of a CRM system and its place in Caring Economy, if there is or will be any. It is not author`s right to judge such a complex thing, that is why he provides positive and negatives for the readers to decide for themselves. The main part of the article is the primary research, which uses the questionnaire research to determine the knowledge of customers by companies, mainly the key customers, and if companies keep records about them. The research took place in the Czech Republic. In the topics for discussion the author points out that very significant factor in whether the company has a real opportunity to use the CRM system is the size of the organization itself, and gives a suggestion how to solve this issue.
  • The starting point is the description of the CRM system and the current state of the CRM utilization by enterprises in the Czech Republic. The theoretical part also describes the general functioning of a CRM system and its place in Caring Economy, if there is or will be any. It is not author`s right to judge such a complex thing, that is why he provides positive and negatives for the readers to decide for themselves. The main part of the article is the primary research, which uses the questionnaire research to determine the knowledge of customers by companies, mainly the key customers, and if companies keep records about them. The research took place in the Czech Republic. In the topics for discussion the author points out that very significant factor in whether the company has a real opportunity to use the CRM system is the size of the organization itself, and gives a suggestion how to solve this issue. (en)
Title
  • UTILIZATION OF CRM BY SMALL AND MEDIUM ENTERPRISES
  • UTILIZATION OF CRM BY SMALL AND MEDIUM ENTERPRISES (en)
skos:prefLabel
  • UTILIZATION OF CRM BY SMALL AND MEDIUM ENTERPRISES
  • UTILIZATION OF CRM BY SMALL AND MEDIUM ENTERPRISES (en)
skos:notation
  • RIV/47813059:19520/12:#0001978!RIV13-MSM-19520___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
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http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 176653
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/12:#0001978
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • customer relationship management, small and medium enterprises, functioning of CRM, caring economics (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [042C2BE845A3]
http://linked.open...v/mistoKonaniAkce
  • Canakkale, Turecko
http://linked.open...i/riv/mistoVydani
  • Canakkale, Turecko
http://linked.open...i/riv/nazevZdroje
  • 7th international symposium on business administration
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Stoklasa, Michal
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Çanakkale Onsekiz Mart University, Turkey
https://schema.org/isbn
  • 978-605-4222-18-6
http://localhost/t...ganizacniJednotka
  • 19520
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