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Description
  • This article describes the current understanding of culture from a marketing perspective. Therefore it provides definitions of culture as well as more thorough cultural approaches. It also presents the most important categories of culture, such as language, religion, education and others. Covered is the most famous cultural research - Hofstede's cultural dimensions. In the last chapter this article describes the possibilities of application of this theory demonstrating the use of Hofstede's cultural dimensions for business decisions.
  • This article describes the current understanding of culture from a marketing perspective. Therefore it provides definitions of culture as well as more thorough cultural approaches. It also presents the most important categories of culture, such as language, religion, education and others. Covered is the most famous cultural research - Hofstede's cultural dimensions. In the last chapter this article describes the possibilities of application of this theory demonstrating the use of Hofstede's cultural dimensions for business decisions. (en)
Title
  • Culture and cultural differences
  • Culture and cultural differences (en)
skos:prefLabel
  • Culture and cultural differences
  • Culture and cultural differences (en)
skos:notation
  • RIV/47813059:19520/12:#0001880!RIV13-MSM-19520___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 129238
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/12:#0001880
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Culture, cultural differences, categories of culture, Hofstede`s cultural dimensions. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [4C77A23394B1]
http://linked.open...v/mistoKonaniAkce
  • Zlín
http://linked.open...i/riv/mistoVydani
  • Zlín
http://linked.open...i/riv/nazevZdroje
  • 8th International Bata Conference for Ph.D. students and young researchers
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Stoklasa, Michal
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Univerzita Tomáše Bati ve Zlíně
https://schema.org/isbn
  • 978-80-7454-138-4
http://localhost/t...ganizacniJednotka
  • 19520
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