About: Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe

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Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This article deals with the utilization of the Customer Relationship Management by small and medium enterprises in the Czech Republic. The basis for our article is the description of CRM system and the current state of the CRM utilization by SME in the Czech Republic. The authors stress out how important it is to utilize this new trend in marketing in order to reach consumers efficiently. The main part of the article is the primary research, which uses the questionnaire research to determine the knowledge of customers by companies, mainly the key customers, and if companies keep records about them. The data comes from the second wave of our research, which is why they can be compared to the previous results from 2010. The research took place in the Czech Republic. In the last part, authors evaluate the new research and discuss the trends, and whether the CRM system is a positive or negative thing. This article deals with the utilization of the Customer Relationship Management by small and medium enterprises in the Czech Republic. The basis for our article is the description of CRM system and the current state of the CRM utilization by SME in the Czech Republic. The authors stress out how important it is to utilize this new trend in marketing in order to reach consumers efficiently. The main part of the article is the primary research, which uses the questionnaire research to determine the knowledge of customers by companies, mainly the key customers, and if companies keep records about them. The data comes from the second wave of our research, which is why they can be compared to the previous results from 2010. The research took place in the Czech Republic. In the last part, authors evaluate the new research and discuss the trends, and whether the CRM system is a positive or negative thing. (en)
Title	Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe (en)
skos:prefLabel	Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe (en)
skos:notation	RIV/47813059:19520/12:#0001873!RIV13-MSM-19520___
http://linked.open...avai/predkladatel	Obchodně podnikatelská fakulta v Karviné
http://linked.open...avai/riv/aktivita	I
http://linked.open...avai/riv/aktivity	I
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Matušínská, Kateřina Heczková, Miroslava Stoklasa, Michal
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Slezská univerzita v Opavě / Obchodně podnikatelská fakulta v Karviné
http://linked.open...dnocenehoVysledku	162356
http://linked.open...ai/riv/idVysledku	RIV/47813059:19520/12:#0001873
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Customer Relationship Management, key customer, Small and Medium Enterprises, Transactional Marketing, Relational Marketing. (en)
http://linked.open.../riv/klicoveSlovo	Small and Medium Enterprises Customer Relationship Management Relational Marketing. Transactional Marketing key customer
http://linked.open...ontrolniKodProRIV	[42404945FA7C]
http://linked.open...v/mistoKonaniAkce	Vídeň
http://linked.open...i/riv/mistoVydani	Vídeň
http://linked.open...i/riv/nazevZdroje	Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2012
http://linked.open...iv/tvurceVysledku	Heczková, Miroslava Matušínská, Kateřina Stoklasa, Michal
http://linked.open...vavai/riv/typAkce	EUR - Evropská
http://linked.open.../riv/zahajeniAkce	2012-01-01 (xsd:date)
number of pages	14 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Wirtschafts Universitat Wiena, Depaul University Chicago
https://schema.org/isbn	978-3-9503290-1-8
http://localhost/t...ganizacniJednotka	19520
is http://linked.open...avai/riv/vysledek of	Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe

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