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Description
| - This article deals with the utilization of the Customer Relationship Management by small and medium enterprises in the Czech Republic. The basis for our article is the description of CRM system and the current state of the CRM utilization by SME in the Czech Republic. The authors stress out how important it is to utilize this new trend in marketing in order to reach consumers efficiently. The main part of the article is the primary research, which uses the questionnaire research to determine the knowledge of customers by companies, mainly the key customers, and if companies keep records about them. The data comes from the second wave of our research, which is why they can be compared to the previous results from 2010. The research took place in the Czech Republic. In the last part, authors evaluate the new research and discuss the trends, and whether the CRM system is a positive or negative thing.
- This article deals with the utilization of the Customer Relationship Management by small and medium enterprises in the Czech Republic. The basis for our article is the description of CRM system and the current state of the CRM utilization by SME in the Czech Republic. The authors stress out how important it is to utilize this new trend in marketing in order to reach consumers efficiently. The main part of the article is the primary research, which uses the questionnaire research to determine the knowledge of customers by companies, mainly the key customers, and if companies keep records about them. The data comes from the second wave of our research, which is why they can be compared to the previous results from 2010. The research took place in the Czech Republic. In the last part, authors evaluate the new research and discuss the trends, and whether the CRM system is a positive or negative thing. (en)
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Title
| - Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe
- Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe (en)
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skos:prefLabel
| - Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe
- Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe (en)
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skos:notation
| - RIV/47813059:19520/12:#0001873!RIV13-MSM-19520___
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http://linked.open...avai/predkladatel
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/47813059:19520/12:#0001873
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - Customer Relationship Management, key customer, Small and Medium Enterprises, Transactional Marketing, Relational Marketing. (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...v/mistoKonaniAkce
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
| - Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
| - Heczková, Miroslava
- Matušínská, Kateřina
- Stoklasa, Michal
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http://linked.open...vavai/riv/typAkce
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http://linked.open.../riv/zahajeniAkce
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number of pages
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http://purl.org/ne...btex#hasPublisher
| - Wirtschafts Universitat Wiena, Depaul University Chicago
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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is http://linked.open...avai/riv/vysledek
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