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rdf:type
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Description
| - This article deals with a look at the differences in international marketing communication. It describes marketing communication from different perspectives, the very concept of communication and the communication process. The narrower view of communication presents the basic tools of marketing communication mix. Further it lists the differences that affect the individual instruments in an international environment. In the practical part of the article, it deals with differences in the process of creating marketing campaigns, especially advertising, sales promotion and personal selling. All is summarized by the description of the characteristics of communication in Germany.
- This article deals with a look at the differences in international marketing communication. It describes marketing communication from different perspectives, the very concept of communication and the communication process. The narrower view of communication presents the basic tools of marketing communication mix. Further it lists the differences that affect the individual instruments in an international environment. In the practical part of the article, it deals with differences in the process of creating marketing campaigns, especially advertising, sales promotion and personal selling. All is summarized by the description of the characteristics of communication in Germany. (en)
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Title
| - INTERNATIONAL MARKETING COMMUNICATION
- INTERNATIONAL MARKETING COMMUNICATION (en)
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skos:prefLabel
| - INTERNATIONAL MARKETING COMMUNICATION
- INTERNATIONAL MARKETING COMMUNICATION (en)
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skos:notation
| - RIV/47813059:19520/11:#0001585!RIV12-MSM-19520___
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http://linked.open...avai/predkladatel
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/47813059:19520/11:#0001585
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - marketing communication, international marketing communication, advertising, sales promotion, personal selling, business meetings (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...v/mistoKonaniAkce
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
| - IV. MEZINÁRODNÍ VĚDECKÁ KONFERENCE DOKTORANDŮ A MLADÝCH VĚDECKÝCH PRACOVNÍKŮ
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
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http://linked.open...vavai/riv/typAkce
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http://linked.open.../riv/zahajeniAkce
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number of pages
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http://purl.org/ne...btex#hasPublisher
| - Slezská univerzita v Opavě. Obchodně podnikatelská fakulta v Karviné
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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is http://linked.open...avai/riv/vysledek
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