About: CUSTOMER RELATIONSHIP MANAGEMENT

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This article aims to explore the theoretical knowledge of customer relationship management (CRM) and its operating principle, so it allows finding issues that need to be addressed in the following primary research. That is why this article examines the development of CRM definitions, from their very beginning in the 90’s of the 20th century to the present. On this development, the authors describe the change in the approach to CRM. Furthermore, the article describes the application architecture of CRM, i.e. analytical, operational and collaborative CRM, and provides an example of their practical operation. Authors also mention advantages and disadvantages that are coupled with CRM. The last part of this article is devoted to reflection on the situation of small and medium enterprises, whether they even have the opportunity to implement CRM. In conclusion the authors summarize the key points arising from the theory, which should be included in a questionnaire. This article aims to explore the theoretical knowledge of customer relationship management (CRM) and its operating principle, so it allows finding issues that need to be addressed in the following primary research. That is why this article examines the development of CRM definitions, from their very beginning in the 90’s of the 20th century to the present. On this development, the authors describe the change in the approach to CRM. Furthermore, the article describes the application architecture of CRM, i.e. analytical, operational and collaborative CRM, and provides an example of their practical operation. Authors also mention advantages and disadvantages that are coupled with CRM. The last part of this article is devoted to reflection on the situation of small and medium enterprises, whether they even have the opportunity to implement CRM. In conclusion the authors summarize the key points arising from the theory, which should be included in a questionnaire. (en)
Title	CUSTOMER RELATIONSHIP MANAGEMENT – THEORY AND PRINCIPLES CUSTOMER RELATIONSHIP MANAGEMENT – THEORY AND PRINCIPLES (en)
skos:prefLabel	CUSTOMER RELATIONSHIP MANAGEMENT – THEORY AND PRINCIPLES CUSTOMER RELATIONSHIP MANAGEMENT – THEORY AND PRINCIPLES (en)
skos:notation	RIV/47813059:19520/11:#0001506!RIV12-MSM-19520___
http://linked.open...avai/predkladatel	Obchodně podnikatelská fakulta v Karviné
http://linked.open...avai/riv/aktivita	I
http://linked.open...avai/riv/aktivity	I
http://linked.open...iv/cisloPeriodika	4
http://linked.open...vai/riv/dodaniDat	2012
http://linked.open...aciTvurceVysledku	Heczková, Miroslava Stoklasa, Michal
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Slezská univerzita v Opavě / Obchodně podnikatelská fakulta v Karviné
http://linked.open...dnocenehoVysledku	192531
http://linked.open...ai/riv/idVysledku	RIV/47813059:19520/11:#0001506
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	customer relationship management, relational marketing, analytical CRM, operative CRM, collaborative CRM, database, small and medium enterprises (en)
http://linked.open.../riv/klicoveSlovo	analytical CRM collaborative CRM customer relationship management database operative CRM relational marketing small and medium enterprises
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[78D302711965]
http://linked.open...i/riv/nazevZdroje	Acta academica karviniensia
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...iv/tvurceVysledku	Heczková, Miroslava Stoklasa, Michal
issn	1212-415X
number of pages	12 (xsd:int)
http://localhost/t...ganizacniJednotka	19520
is http://linked.open...avai/riv/vysledek of	CUSTOMER RELATIONSHIP MANAGEMENT – THEORY AND PRINCIPLES CUSTOMER RELATIONSHIP MANAGEMENT – THEORY AND PRINCIPLES

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