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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • The article is to characterize and determine the concept of globalization while considering the differences in the theories of global and intercultural marketing. It describes the advantages and disadvantages of globalization in relation to company, possibilities of application of standardization or adaptation. The fundamental part is to outline intercultural approach to global products for middle and small sized companies. At the end of the article authors propose possibilities of application, where they describe a process of how can companies without sufficient know-how use this theory in practice.
  • The article is to characterize and determine the concept of globalization while considering the differences in the theories of global and intercultural marketing. It describes the advantages and disadvantages of globalization in relation to company, possibilities of application of standardization or adaptation. The fundamental part is to outline intercultural approach to global products for middle and small sized companies. At the end of the article authors propose possibilities of application, where they describe a process of how can companies without sufficient know-how use this theory in practice. (en)
Title
  • Intercultural concept of global products
  • Intercultural concept of global products (en)
skos:prefLabel
  • Intercultural concept of global products
  • Intercultural concept of global products (en)
skos:notation
  • RIV/47813059:19520/11:#0001447!RIV12-MSM-19520___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...iv/cisloPeriodika
  • 2
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 205316
http://linked.open...ai/riv/idVysledku
  • RIV/47813059:19520/11:#0001447
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • globalization, global marketing, intercultural marketing, global products, standardization, adaptation, marketing mix (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [DFAD2B47D653]
http://linked.open...i/riv/nazevZdroje
  • Acta academica karviniensia
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Heczková, Miroslava
  • Stoklasa, Michal
issn
  • 1212-415X
number of pages
http://localhost/t...ganizacniJednotka
  • 19520
is http://linked.open...avai/riv/vysledek of
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