| Attributes | Values |
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| rdf:type
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| Description
| - Článek se zabývá problematikou relačního marketingu v praxi českých firem. Přechod od transakčního marketingu k relačnímu marketingu znamená zásadní změny vztahu se zákazníkem z hlediska jeho komplexního chápání. Procesní změny vycházejí ze skutečnosti, že všechny naše aktivity spojujeme se zákazníky. Snažíme se pochopit jejich chování a potřeby, abychom zvýšili jejich počty. Vymezujeme klíčové zákazníky, se kterým máme zájem vytvořit dlouhodobý vztah. Povaha tohoto vztahu má oboustrannou výhodu. Firmy si volí strategii budování vztahu se zákazníkem. Výběr strategie vychází z fáze budování vztahu se zákazníkem. Problémem některých společností v praxi je, že na řízení všech svých vztahů používají pouze jednu strategii. To znamená., že se chovají tak, jako by obsluhovaly průměrného zákazníka. Využívání více strategií může zlepšit alokaci zdrojů a jejich efektivnost, proto by neměly organizace výběr vhodné strategie podceňovat. (cs)
- The article is concerned with problem of relational marketing in practice of Czech firms. The transition from transactional marketing to relational marketing means turning point of relation with consumer in term of his complex perception. The process changes arise out of fact, that we connect all our activities with customers. We try to understand their behavior and needs to increase their number. We define the key customers, with which we are interested to create the long-term relation. The relation character has the bilateral advantage. The firms choose the strategy of customers relationship building. The strategy selection arises out of phase of costumer relation building. The problem of some companies is that they use only one strategy to manage all their relationship. It means that they behave like they service the average consumer. The exploitation of more strategies can improve the allocation of resources and their effectiveness.
- The article is concerned with problem of relational marketing in practice of Czech firms. The transition from transactional marketing to relational marketing means turning point of relation with consumer in term of his complex perception. The process changes arise out of fact, that we connect all our activities with customers. We try to understand their behavior and needs to increase their number. We define the key customers, with which we are interested to create the long-term relation. The relation character has the bilateral advantage. The firms choose the strategy of customers relationship building. The strategy selection arises out of phase of costumer relation building. The problem of some companies is that they use only one strategy to manage all their relationship. It means that they behave like they service the average consumer. The exploitation of more strategies can improve the allocation of resources and their effectiveness. (en)
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| Title
| - The optimalization of relation with customer within CRM
- The optimalization of relation with customer within CRM (en)
- Optimalizace vztahu se zákazníkem rámci CRM (cs)
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| skos:prefLabel
| - The optimalization of relation with customer within CRM
- The optimalization of relation with customer within CRM (en)
- Optimalizace vztahu se zákazníkem rámci CRM (cs)
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| skos:notation
| - RIV/47813059:19520/07:#0000048!RIV08-GA0-19520___
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| http://linked.open.../vavai/riv/strany
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
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| http://linked.open...vai/riv/dodaniDat
| |
| http://linked.open...aciTvurceVysledku
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| http://linked.open.../riv/druhVysledku
| |
| http://linked.open...iv/duvernostUdaju
| |
| http://linked.open...titaPredkladatele
| |
| http://linked.open...dnocenehoVysledku
| |
| http://linked.open...ai/riv/idVysledku
| - RIV/47813059:19520/07:#0000048
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| http://linked.open...riv/jazykVysledku
| |
| http://linked.open.../riv/klicovaSlova
| - transactional marketing, relational marketing, consumer, CRM (en)
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| http://linked.open.../riv/klicoveSlovo
| |
| http://linked.open...ontrolniKodProRIV
| |
| http://linked.open...v/mistoKonaniAkce
| |
| http://linked.open...i/riv/mistoVydani
| |
| http://linked.open...i/riv/nazevZdroje
| - Central European Konference in Regional Science
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| http://linked.open...in/vavai/riv/obor
| |
| http://linked.open...ichTvurcuVysledku
| |
| http://linked.open...cetTvurcuVysledku
| |
| http://linked.open...vavai/riv/projekt
| |
| http://linked.open...UplatneniVysledku
| |
| http://linked.open...iv/tvurceVysledku
| - Pellešová, Pavlína
- Starzyczná, Halina
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| http://linked.open...vavai/riv/typAkce
| |
| http://linked.open.../riv/zahajeniAkce
| |
| number of pages
| |
| http://purl.org/ne...btex#hasPublisher
| - Technická univerzita v Košiciach. Ekonomická fakulta
|
| https://schema.org/isbn
| |
| http://localhost/t...ganizacniJednotka
| |
| is http://linked.open...avai/riv/vysledek
of | |
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