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Description
  • The paper describes the new possibilities of using mobile devices in the process of implementing the company's marketing vision. The constantly evolving development of mobile devices is very quickly starting to change the preconceived standard procedures for acquiring and processing audio and video data for subsequent use in the form of advertising media units. The authors reflect on new strategies of digital marketing and outline the new trends and opportunities of distributing multimedia content to the end users.
  • The paper describes the new possibilities of using mobile devices in the process of implementing the company's marketing vision. The constantly evolving development of mobile devices is very quickly starting to change the preconceived standard procedures for acquiring and processing audio and video data for subsequent use in the form of advertising media units. The authors reflect on new strategies of digital marketing and outline the new trends and opportunities of distributing multimedia content to the end users. (en)
Title
  • New Trends in Digital Marketing and the Possibilities of Their Application in Business Marketing Strategies
  • New Trends in Digital Marketing and the Possibilities of Their Application in Business Marketing Strategies (en)
skos:prefLabel
  • New Trends in Digital Marketing and the Possibilities of Their Application in Business Marketing Strategies
  • New Trends in Digital Marketing and the Possibilities of Their Application in Business Marketing Strategies (en)
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  • RIV/46747885:24310/14:00002245!RIV15-MSM-24310___
http://linked.open...avai/riv/aktivita
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  • S
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  • 32520
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  • RIV/46747885:24310/14:00002245
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  • digital marketing; multimedia; mobile video; audio processing (en)
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http://linked.open...ontrolniKodProRIV
  • [8F11F98BFBA5]
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  • Milan
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  • Milano
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  • IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation
http://linked.open...in/vavai/riv/obor
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http://linked.open...UplatneniVysledku
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  • Semerádová, Tereza
  • Weinlich, Petr
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • International Business Information Management Association (IBIMA)
https://schema.org/isbn
  • 978-0-9860419-3-8
http://localhost/t...ganizacniJednotka
  • 24310
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