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Description
  • The research results show that the most purchased goods online are clothes, electronics, cosmetics and tickets. According to the research results respondents who say they most often buy clothes online, buy more often and in smaller amounts. Factors that have the most significant contribution to satisfaction of customers who buy clothes online are description of the goods, resolving claims, photo documentation, offer of payment options and speed of response. Respondents are least satisfied with the factor of shipping and handling. A significant proportion of another factor which is description of the goods can be attributed to the need for more detailed description of the structure of a substance, instructions for washing etc. Also factor of photo documentation is related to this aspect due to an inability to see and touch the product or try your size before you buy. Resolving claims factor and its significance may be related to any exchange of goods because of the wrong size, style or material. The speed of response is directly related to this factor. Offer of payment options is another factor with a significant share of satisfaction. According to the research results the respondents are least satisfied with the factor of shipping and handling. Due to the nature of the goods there is possible relation to replacing expensive goods.
  • The research results show that the most purchased goods online are clothes, electronics, cosmetics and tickets. According to the research results respondents who say they most often buy clothes online, buy more often and in smaller amounts. Factors that have the most significant contribution to satisfaction of customers who buy clothes online are description of the goods, resolving claims, photo documentation, offer of payment options and speed of response. Respondents are least satisfied with the factor of shipping and handling. A significant proportion of another factor which is description of the goods can be attributed to the need for more detailed description of the structure of a substance, instructions for washing etc. Also factor of photo documentation is related to this aspect due to an inability to see and touch the product or try your size before you buy. Resolving claims factor and its significance may be related to any exchange of goods because of the wrong size, style or material. The speed of response is directly related to this factor. Offer of payment options is another factor with a significant share of satisfaction. According to the research results the respondents are least satisfied with the factor of shipping and handling. Due to the nature of the goods there is possible relation to replacing expensive goods. (en)
Title
  • Factors Defining Satisfaction and Loyalty of the Online Shopping Customers Within E-commerce and Cyber Entrepreneurship
  • Factors Defining Satisfaction and Loyalty of the Online Shopping Customers Within E-commerce and Cyber Entrepreneurship (en)
skos:prefLabel
  • Factors Defining Satisfaction and Loyalty of the Online Shopping Customers Within E-commerce and Cyber Entrepreneurship
  • Factors Defining Satisfaction and Loyalty of the Online Shopping Customers Within E-commerce and Cyber Entrepreneurship (en)
skos:notation
  • RIV/46747885:24310/14:00002163!RIV15-MSM-24310___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
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http://linked.open...titaPredkladatele
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  • 16339
http://linked.open...ai/riv/idVysledku
  • RIV/46747885:24310/14:00002163
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Cyber entrepreneurship; Customer satisfaction; Customer loyalty; Trust; Descriptive Statistics; Correlation (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [546C7E4FE244]
http://linked.open...v/mistoKonaniAkce
  • Belfast, United Kingdom
http://linked.open...i/riv/nazevZdroje
  • Proceedings of the 9th European Conference on Innovation and Entrepreneurship ECIE 2014
http://linked.open...in/vavai/riv/obor
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http://linked.open...cetTvurcuVysledku
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  • Mašínová, Veronika
  • Švandová, Zuzana
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
issn
  • 2049-1069
number of pages
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  • Academic Conferences and Publishing International Limited
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  • 978-1-910309-45-2
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  • 24310
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