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Description
  • The article describes the theory of image research and its methodological procedures. The method of image analysis using the techniques of simplified semantic differential - polarity profile that captures the subjective feelings of the respondent is presented in more detail. The author presents the methodology and results of the research of image that was made for the needs of the Faculty of Economics, Technical University of Liberec, within the years 2007 - 2013.
  • The article describes the theory of image research and its methodological procedures. The method of image analysis using the techniques of simplified semantic differential - polarity profile that captures the subjective feelings of the respondent is presented in more detail. The author presents the methodology and results of the research of image that was made for the needs of the Faculty of Economics, Technical University of Liberec, within the years 2007 - 2013. (en)
Title
  • Research of University Image
  • Research of University Image (en)
skos:prefLabel
  • Research of University Image
  • Research of University Image (en)
skos:notation
  • RIV/46747885:24310/13:#0002080!RIV14-MSM-24310___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 102523
http://linked.open...ai/riv/idVysledku
  • RIV/46747885:24310/13:#0002080
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • image reserch; university; marketing communication; image; identity (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [CCFAE123A834]
http://linked.open...v/mistoKonaniAkce
  • Porto, Portugalsko
http://linked.open...i/riv/mistoVydani
  • Liberec
http://linked.open...i/riv/nazevZdroje
  • Proceedings of the 11th International Conference, Liberec Economic Forum
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Švandová, Zuzana
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Technická univerzita v Liberci
https://schema.org/isbn
  • 978-80-7372-953-0
http://localhost/t...ganizacniJednotka
  • 24310
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