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| Description
| - The main field of the study in this article is performance measurement in franchising companies. This paper aims at identifying what types of metrics international franchising companies use in order to measure the performance of their business operations. In the theoretical part, the viewpoints of several authors are briefly introduced showing that the current ways in which franchising systems measure their performance are very diverse, with many companies lacking a unified and systematic approach. Therefore the purpose of this study is to analyze the reality and the current situation among franchising companies and to answer the question of what kind of methods do they use to measure performance and if they know and use the Balanced Scorecard in practice. Empirical research among international franchising systems on this topic was conducted by the author, as an e-mail and online questionnaire, finding out that performance measurement really is an area with various approaches differing from company to company, focusing mostly only on basic financial data in majority of companies. Second part of the research focused on the use of Balanced Scorecard which has shown that this method is very rarely used in practice. The research also has provided data verifying a hypothesis of difference in opinion on the potential use of the Balanced Scorecard method between franchising companies operating in services and retail.
- The main field of the study in this article is performance measurement in franchising companies. This paper aims at identifying what types of metrics international franchising companies use in order to measure the performance of their business operations. In the theoretical part, the viewpoints of several authors are briefly introduced showing that the current ways in which franchising systems measure their performance are very diverse, with many companies lacking a unified and systematic approach. Therefore the purpose of this study is to analyze the reality and the current situation among franchising companies and to answer the question of what kind of methods do they use to measure performance and if they know and use the Balanced Scorecard in practice. Empirical research among international franchising systems on this topic was conducted by the author, as an e-mail and online questionnaire, finding out that performance measurement really is an area with various approaches differing from company to company, focusing mostly only on basic financial data in majority of companies. Second part of the research focused on the use of Balanced Scorecard which has shown that this method is very rarely used in practice. The research also has provided data verifying a hypothesis of difference in opinion on the potential use of the Balanced Scorecard method between franchising companies operating in services and retail. (en)
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| Title
| - Franchising Performance Measurement and the Use of Balanced Scorecard Method in Franchising
- Franchising Performance Measurement and the Use of Balanced Scorecard Method in Franchising (en)
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| skos:prefLabel
| - Franchising Performance Measurement and the Use of Balanced Scorecard Method in Franchising
- Franchising Performance Measurement and the Use of Balanced Scorecard Method in Franchising (en)
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| skos:notation
| - RIV/46747885:24310/13:#0002046!RIV14-MSM-24310___
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| http://linked.open...avai/predkladatel
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
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| http://linked.open...iv/cisloPeriodika
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| http://linked.open...vai/riv/dodaniDat
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| http://linked.open...aciTvurceVysledku
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| http://linked.open.../riv/druhVysledku
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| http://linked.open...iv/duvernostUdaju
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| http://linked.open...titaPredkladatele
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| http://linked.open...dnocenehoVysledku
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| http://linked.open...ai/riv/idVysledku
| - RIV/46747885:24310/13:#0002046
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| http://linked.open...riv/jazykVysledku
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| http://linked.open.../riv/klicovaSlova
| - franchising; balanced scorecard; performance measurement (en)
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| http://linked.open.../riv/klicoveSlovo
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| http://linked.open...odStatuVydavatele
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| http://linked.open...ontrolniKodProRIV
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| http://linked.open...i/riv/nazevZdroje
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| http://linked.open...in/vavai/riv/obor
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| http://linked.open...ichTvurcuVysledku
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| http://linked.open...cetTvurcuVysledku
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| http://linked.open...UplatneniVysledku
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| http://linked.open...v/svazekPeriodika
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| http://linked.open...iv/tvurceVysledku
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| http://localhost/t...ganizacniJednotka
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