About: Customers Attitudes Towards Online Shopping     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

AttributesValues
rdf:type
Description
  • The paper presents partial findings of the research focused on online shopping in the Czech Republic conducted by the Department of Marketing in 2012. It examines the relationship between customers (Internet users) and online shopping as well as the impact of their demographics (age and income in particular) on their perceptions and attitudes towards online shopping by applying multi-attribute model that has been used also in brand image studies. The research on online shoppers’ perceptions and attitudes towards online shopping has shown that the perceptions and attitudes of respondents vary more by their age rather than income. While the attitudes of the examined income categories can be perceived as similar, the attitudes of the defined age categories showed some differences. The most positive attitudes were expressed by the middle-age online shoppers. The least positive attitudes towards online shopping were hold by the oldest age category of shoppers. This age category appreciates the most references from other online shoppers, low time cost, goods return policy and shopping convenience. The youngest generation of online shoppers highly evaluated lower prices and wide assortment of products. The respondents of the middle-age category gave the best evaluation scores in terms of online shopping to lower prices, low time cost and wide assortment..
  • The paper presents partial findings of the research focused on online shopping in the Czech Republic conducted by the Department of Marketing in 2012. It examines the relationship between customers (Internet users) and online shopping as well as the impact of their demographics (age and income in particular) on their perceptions and attitudes towards online shopping by applying multi-attribute model that has been used also in brand image studies. The research on online shoppers’ perceptions and attitudes towards online shopping has shown that the perceptions and attitudes of respondents vary more by their age rather than income. While the attitudes of the examined income categories can be perceived as similar, the attitudes of the defined age categories showed some differences. The most positive attitudes were expressed by the middle-age online shoppers. The least positive attitudes towards online shopping were hold by the oldest age category of shoppers. This age category appreciates the most references from other online shoppers, low time cost, goods return policy and shopping convenience. The youngest generation of online shoppers highly evaluated lower prices and wide assortment of products. The respondents of the middle-age category gave the best evaluation scores in terms of online shopping to lower prices, low time cost and wide assortment.. (en)
Title
  • Customers Attitudes Towards Online Shopping
  • Customers Attitudes Towards Online Shopping (en)
skos:prefLabel
  • Customers Attitudes Towards Online Shopping
  • Customers Attitudes Towards Online Shopping (en)
skos:notation
  • RIV/46747885:24310/12:#0001916!RIV13-MSM-24310___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...iv/cisloPeriodika
  • 3
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 129308
http://linked.open...ai/riv/idVysledku
  • RIV/46747885:24310/12:#0001916
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Czech Republic; attitudes; satisfaction; customer perception; Online shopping (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [A560445722DB]
http://linked.open...i/riv/nazevZdroje
  • ACC Journal
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 18
http://linked.open...iv/tvurceVysledku
  • Simová, Jozefina
issn
  • 1803-9782
number of pages
http://localhost/t...ganizacniJednotka
  • 24310
is http://linked.open...avai/riv/vysledek of
Faceted Search & Find service v1.16.118 as of Jun 21 2024


Alternative Linked Data Documents: ODE     Content Formats:   [cxml] [csv]     RDF   [text] [turtle] [ld+json] [rdf+json] [rdf+xml]     ODATA   [atom+xml] [odata+json]     Microdata   [microdata+json] [html]    About   
This material is Open Knowledge   W3C Semantic Web Technology [RDF Data] Valid XHTML + RDFa
OpenLink Virtuoso version 07.20.3240 as of Jun 21 2024, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (126 GB total memory, 58 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software