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Description
  • The aim of this research was to identify important factors that affect communication in sociamedia. This relatively difficult target has been met through qualitative research usány dual group interview. The obtained variables can be of great help to companies seeking to use social media. With the help of this research companies will get to know the factors that are most important to consumers. Provided only one of the surveyed age groups is the target one, the company can modify the method of communication according to the identified variables. The research results are a useful source of information for companies looking to reach thein potential customers. It is up to them how they can use this opportunity to fight competition. Social media cannot be just a single channel of communication for companies, but they should become a full part of modern business communication mixture of the 21st century..
  • The aim of this research was to identify important factors that affect communication in sociamedia. This relatively difficult target has been met through qualitative research usány dual group interview. The obtained variables can be of great help to companies seeking to use social media. With the help of this research companies will get to know the factors that are most important to consumers. Provided only one of the surveyed age groups is the target one, the company can modify the method of communication according to the identified variables. The research results are a useful source of information for companies looking to reach thein potential customers. It is up to them how they can use this opportunity to fight competition. Social media cannot be just a single channel of communication for companies, but they should become a full part of modern business communication mixture of the 21st century.. (en)
Title
  • Identification of variables that influence satisfaction with communication of companies via social media
  • Identification of variables that influence satisfaction with communication of companies via social media (en)
skos:prefLabel
  • Identification of variables that influence satisfaction with communication of companies via social media
  • Identification of variables that influence satisfaction with communication of companies via social media (en)
skos:notation
  • RIV/46747885:24310/12:#0001909!RIV13-MSM-24310___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...iv/cisloPeriodika
  • 2
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 140346
http://linked.open...ai/riv/idVysledku
  • RIV/46747885:24310/12:#0001909
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • focus group; factor analysis; consumer; communication of marketing; satisfaction; social media (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [AF012B65460F]
http://linked.open...i/riv/nazevZdroje
  • ACC Journal
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 18
http://linked.open...iv/tvurceVysledku
  • Myslivcová, Svetlana
  • Ungerman, Otakar
issn
  • 1803-9782
number of pages
http://localhost/t...ganizacniJednotka
  • 24310
is http://linked.open...avai/riv/vysledek of
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