| Attributes | Values |
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| rdf:type
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| Description
| - The recent trends in tourism industry associated with the complexity and globalization of the business environments, new technology development, a dramatic rise in competition and the intense battle for customers have increased demand on business operations and first of all on marketing activities and strategy development. One of the important factors that have been affecting changes in the tourism sector, are tourists, their life-style, preferences and needs that have been also changing significantly. Changes in consumer market and intense competition in the recent years have increased the need for travel agencies to concentrate on retaining and attracting the right customers. The paper presents partial findings of the research focused on customer satisfaction in tourism conducted by the Department of Marketing in 2009 - 2010. The previous analyses of the findings (already published) showed that tourists are more independent and sophisticated when organizing their holidays (some of them do not use services of travel agencies), cost (price) orientated and preferring comfort and individual holiday program. These are the reasons why many of them do not use services offered by travel agencies and do not book their holidays there.T he paper discuses a customer segment profile of the travel agency that was obtained by testing the statistical significance of differences on demographic and psychographic characteristics between the customers of travel agencies and individual holiday makers.
- The recent trends in tourism industry associated with the complexity and globalization of the business environments, new technology development, a dramatic rise in competition and the intense battle for customers have increased demand on business operations and first of all on marketing activities and strategy development. One of the important factors that have been affecting changes in the tourism sector, are tourists, their life-style, preferences and needs that have been also changing significantly. Changes in consumer market and intense competition in the recent years have increased the need for travel agencies to concentrate on retaining and attracting the right customers. The paper presents partial findings of the research focused on customer satisfaction in tourism conducted by the Department of Marketing in 2009 - 2010. The previous analyses of the findings (already published) showed that tourists are more independent and sophisticated when organizing their holidays (some of them do not use services of travel agencies), cost (price) orientated and preferring comfort and individual holiday program. These are the reasons why many of them do not use services offered by travel agencies and do not book their holidays there.T he paper discuses a customer segment profile of the travel agency that was obtained by testing the statistical significance of differences on demographic and psychographic characteristics between the customers of travel agencies and individual holiday makers. (en)
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| Title
| - Who is the Customer of a Travel agency: a Tourist Segment Profile
- Who is the Customer of a Travel agency: a Tourist Segment Profile (en)
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| skos:prefLabel
| - Who is the Customer of a Travel agency: a Tourist Segment Profile
- Who is the Customer of a Travel agency: a Tourist Segment Profile (en)
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| skos:notation
| - RIV/46747885:24310/11:00001572!RIV12-MSM-24310___
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| http://linked.open...avai/predkladatel
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
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| http://linked.open...vai/riv/dodaniDat
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| http://linked.open...aciTvurceVysledku
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| http://linked.open.../riv/druhVysledku
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| http://linked.open...iv/duvernostUdaju
| |
| http://linked.open...titaPredkladatele
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| http://linked.open...dnocenehoVysledku
| |
| http://linked.open...ai/riv/idVysledku
| - RIV/46747885:24310/11:00001572
|
| http://linked.open...riv/jazykVysledku
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| http://linked.open.../riv/klicovaSlova
| - customer; travel agency; market segment; profile; Tourism (en)
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| http://linked.open.../riv/klicoveSlovo
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| http://linked.open...ontrolniKodProRIV
| |
| http://linked.open...v/mistoKonaniAkce
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| http://linked.open...i/riv/mistoVydani
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| http://linked.open...i/riv/nazevZdroje
| - Proceedings of the 10th International Conference Liberec Economic Forum 2011
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| http://linked.open...in/vavai/riv/obor
| |
| http://linked.open...ichTvurcuVysledku
| |
| http://linked.open...cetTvurcuVysledku
| |
| http://linked.open...UplatneniVysledku
| |
| http://linked.open...iv/tvurceVysledku
| - Zemanová, Adéla
- Simová, Jozefína
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| http://linked.open...vavai/riv/typAkce
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| http://linked.open.../riv/zahajeniAkce
| |
| number of pages
| |
| http://purl.org/ne...btex#hasPublisher
| - Technická univerzita v Liberci
|
| https://schema.org/isbn
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| http://localhost/t...ganizacniJednotka
| |
| is http://linked.open...avai/riv/vysledek
of | |
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