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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • The article deals with the terms identity and image in connection with marketing management and university communication. At present when the information pressure on subjects of internal and external environment of a university is increasing and at the same time competitive environment in tertiary education is strengthening, school image in its communication is gaining more significance. Systematic work on the development of good relations with goal and interest groups of a university should become a part of university communication as intentional, planned and continuous activity related to the goals and a strategy of a school. A university image may become one of the decisive factors in the process of a potential students´ decision-making, makes other school clients be willing to cooperate with the school and enhances the loyalty of its employees.
  • The article deals with the terms identity and image in connection with marketing management and university communication. At present when the information pressure on subjects of internal and external environment of a university is increasing and at the same time competitive environment in tertiary education is strengthening, school image in its communication is gaining more significance. Systematic work on the development of good relations with goal and interest groups of a university should become a part of university communication as intentional, planned and continuous activity related to the goals and a strategy of a school. A university image may become one of the decisive factors in the process of a potential students´ decision-making, makes other school clients be willing to cooperate with the school and enhances the loyalty of its employees. (en)
Title
  • Image as an instrument of marketing communication of the university
  • Image as an instrument of marketing communication of the university (en)
skos:prefLabel
  • Image as an instrument of marketing communication of the university
  • Image as an instrument of marketing communication of the university (en)
skos:notation
  • RIV/46747885:24310/09:#0000150!RIV10-MSM-24310___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 318517
http://linked.open...ai/riv/idVysledku
  • RIV/46747885:24310/09:#0000150
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Identity; image; marketing communication; university; image research (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [042CA9A9196B]
http://linked.open...v/mistoKonaniAkce
  • Liberec
http://linked.open...i/riv/mistoVydani
  • Liberec
http://linked.open...i/riv/nazevZdroje
  • Proceedings of the 9th International Conference Liberec Economic Forum 2009
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Švandová, Zuzana
http://linked.open...vavai/riv/typAkce
http://linked.open...ain/vavai/riv/wos
  • 000272657000042
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Technická univerzita v Liberci
https://schema.org/isbn
  • 9788073725235
http://localhost/t...ganizacniJednotka
  • 24310
is http://linked.open...avai/riv/vysledek of
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