About: Statistical Analysis of the marketing activities of the university

Facets (new session)
Description
Metadata
Settings
- owl:sameAs
- Inference Rule:

About: Statistical Analysis of the marketing activities of the university Goto Sponge NotDistinct Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Universities are not commercial organizations, yet there is a need to introduce different optimal marketing activities. The marketing concept is oriented towards the customer. The customer is the student in the case of a university. Marketing management can create competitive educational program and can speak by means of this program with their prospective students. Marketing surveys and concepts are more common abroad than in the Czech Republic. The article describes one survey conducted among students. The research is focused primarily on the catchment area for the selected economics faculty. The faculty is the main aim of this orientation in this region, which is among the regions in the Czech Republic, with the highest unemployment rate and low education levels at the same time. At first, they were approached by students who could be potential students and then they were contacted the current freshmen. The aim of the survey was to discover how to reach students and encourage them in their willingness to study at the faculty. Universities are not commercial organizations, yet there is a need to introduce different optimal marketing activities. The marketing concept is oriented towards the customer. The customer is the student in the case of a university. Marketing management can create competitive educational program and can speak by means of this program with their prospective students. Marketing surveys and concepts are more common abroad than in the Czech Republic. The article describes one survey conducted among students. The research is focused primarily on the catchment area for the selected economics faculty. The faculty is the main aim of this orientation in this region, which is among the regions in the Czech Republic, with the highest unemployment rate and low education levels at the same time. At first, they were approached by students who could be potential students and then they were contacted the current freshmen. The aim of the survey was to discover how to reach students and encourage them in their willingness to study at the faculty. (en)
Title	Statistical Analysis of the marketing activities of the university Statistical Analysis of the marketing activities of the university (en)
skos:prefLabel	Statistical Analysis of the marketing activities of the university Statistical Analysis of the marketing activities of the university (en)
skos:notation	RIV/44555601:13510/13:43885627!RIV14-MSM-13510___
http://linked.open...avai/predkladatel	Fakulta sociálně ekonomická
http://linked.open...avai/riv/aktivita	I
http://linked.open...avai/riv/aktivity	I
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Žambochová, Marta
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Jana Evangelisty Purkyně v Ústí nad Labem / Fakulta sociálně ekonomická
http://linked.open...dnocenehoVysledku	107762
http://linked.open...ai/riv/idVysledku	RIV/44555601:13510/13:43885627
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	decision trees; tests of the hypothesis; exploration; Marketing activity of the University (en)
http://linked.open.../riv/klicoveSlovo	decision trees exploration Marketing activity of the University tests of the hypothesis
http://linked.open...ontrolniKodProRIV	[CF362A2F7FDD]
http://linked.open...v/mistoKonaniAkce	Praha
http://linked.open...i/riv/mistoVydani	Praha
http://linked.open...i/riv/nazevZdroje	Efficiency and Responsibility in Education 2013
http://linked.open...in/vavai/riv/obor	AM
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2013
http://linked.open...iv/tvurceVysledku	Žambochová, Marta
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open...ain/vavai/riv/wos	000327802000088
http://linked.open.../riv/zahajeniAkce	2013-06-06 (xsd:date)
number of pages	7 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Česká zemědělská univerzita v Praze
https://schema.org/isbn	978-80-213-2378-0
http://localhost/t...ganizacniJednotka	13510

Faceted Search & Find service v1.16.116 as of Feb 22 2024

Alternative Linked Data Documents: ODE Content Formats:

RDF

ODATA

Microdata

About

OpenLink Virtuoso version 07.20.3239 as of Feb 22 2024, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (126 GB total memory, 80 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software