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Description
  • Impact of culture on consumer behavior has been the focal point for research studies since several decades. Market interdependence and the rise of global consumer have prompted emergence of theories, which attempt to explain differences between various markets. The article contributes to such stream of thought.
  • Impact of culture on consumer behavior has been the focal point for research studies since several decades. Market interdependence and the rise of global consumer have prompted emergence of theories, which attempt to explain differences between various markets. The article contributes to such stream of thought. (en)
Title
  • Online Beer Marketing across Brands and Cultures: Evidence from Automated User Analysis
  • Online Beer Marketing across Brands and Cultures: Evidence from Automated User Analysis (en)
skos:prefLabel
  • Online Beer Marketing across Brands and Cultures: Evidence from Automated User Analysis
  • Online Beer Marketing across Brands and Cultures: Evidence from Automated User Analysis (en)
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  • RIV/29142890:_____/13:#0000116!RIV14-MSM-29142890
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
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  • N
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
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  • 94035
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  • RIV/29142890:_____/13:#0000116
http://linked.open...riv/jazykVysledku
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  • cultural differences; online marketing (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [D0B597D066B2]
http://linked.open...v/mistoKonaniAkce
  • Caen, France
http://linked.open...i/riv/mistoVydani
  • San Francisco, US
http://linked.open...i/riv/nazevZdroje
  • Proceedings, International Business and Economy Conference
http://linked.open...in/vavai/riv/obor
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http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
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  • Štrach, Pavel
  • Kincl, Tomáš
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
issn
  • 1537-2316
number of pages
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  • College of Business, San Francisco State University
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