About: Contribution on international seminar: CultMedia - Jahrestagung 22.-25. September 2013, Universität Potsdam - Virtualisierung und Mediatisierung kultureller Räume. Die Neuen Medien

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About: Contribution on international seminar: CultMedia - Jahrestagung 22.-25. September 2013, Universität Potsdam - Virtualisierung und Mediatisierung kultureller Räume. Die Neuen Medien – Gewinne, Verluste, Gefahren Goto Sponge NotDistinct Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This contribution is oriented to growing attention given by science and research institutions to popularisation and mediatisation of their aims and results. It shows a broader social context of these activities, especially connected with problems of R&D financing. New expectations in the area of popularisation of research results and its PR are with respect to target groups often connected with new media (Internet, social networks, viral marketing, etc.), in the context of searching more effective approaches to research marketing and to creation of a suitable media mix. However, necessary attention is given as well to evaluation of effects and perception of possible risks connected with using of new media in this area. Concrete knowledge is based mainly on analyses realised in the CR. This contribution is oriented to growing attention given by science and research institutions to popularisation and mediatisation of their aims and results. It shows a broader social context of these activities, especially connected with problems of R&D financing. New expectations in the area of popularisation of research results and its PR are with respect to target groups often connected with new media (Internet, social networks, viral marketing, etc.), in the context of searching more effective approaches to research marketing and to creation of a suitable media mix. However, necessary attention is given as well to evaluation of effects and perception of possible risks connected with using of new media in this area. Concrete knowledge is based mainly on analyses realised in the CR. (en)
Title	Contribution on international seminar: CultMedia - Jahrestagung 22.-25. September 2013, Universität Potsdam - Virtualisierung und Mediatisierung kultureller Räume. Die Neuen Medien – Gewinne, Verluste, Gefahren Contribution on international seminar: CultMedia - Jahrestagung 22.-25. September 2013, Universität Potsdam - Virtualisierung und Mediatisierung kultureller Räume. Die Neuen Medien – Gewinne, Verluste, Gefahren (en)
skos:prefLabel	Contribution on international seminar: CultMedia - Jahrestagung 22.-25. September 2013, Universität Potsdam - Virtualisierung und Mediatisierung kultureller Räume. Die Neuen Medien – Gewinne, Verluste, Gefahren Contribution on international seminar: CultMedia - Jahrestagung 22.-25. September 2013, Universität Potsdam - Virtualisierung und Mediatisierung kultureller Räume. Die Neuen Medien – Gewinne, Verluste, Gefahren (en)
skos:notation	RIV/27116786:_____/13:#0000021!RIV14-MSM-27116786
http://linked.open...avai/predkladatel	Aktivity pro výzkumné organizace,o.p.s., ve zkrácené formě AVO, o.p.s.
http://linked.open...avai/riv/aktivita	P
http://linked.open...avai/riv/aktivity	P(LE11011)
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Mráček, Karel
http://linked.open.../riv/druhVysledku	O - Ostatní výsledky nezařaditelné do žádného z výše uvedených druhů výsledku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Aktivity pro výzkumné organizace,o.p.s., ve zkrácené formě AVO, o.p.s.
http://linked.open...dnocenehoVysledku	66930
http://linked.open...ai/riv/idVysledku	RIV/27116786:_____/13:#0000021
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	research and development; research marketing; popularisation; social networks; Internet; viral marketing (en)
http://linked.open.../riv/klicoveSlovo	research marketing Internet research and development popularisation viral marketing social networks
http://linked.open...ontrolniKodProRIV	[1E97271AF4E0]
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...vavai/riv/projekt	Branch Contact Organization of Targeted Research for Preparation of Czech Entities to International Cooperation (2013 - 2014)
http://linked.open...UplatneniVysledku	2013
http://linked.open...iv/tvurceVysledku	Mráček, Karel

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