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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • Post in the introductory chapter defines the parties involved in communication of university in its internal and external environment. It urges to new trends (content, mobile marketing, social media, mobile-friendly solution, inbound marketing, real time bidding), which, when it is properly used, can help to create a positive image of school in the eyes of the wide public, these trends are the carriers of competitive advantage, tool for building loyalty of employees, students, graduates, sponsors, employers, etc. Graphic image of the perception of advertising by potential students and the following verbal comment affirm the need of using new trends for the visibility of school and getting the attention of the Internet generation X, Y, Z.
  • Post in the introductory chapter defines the parties involved in communication of university in its internal and external environment. It urges to new trends (content, mobile marketing, social media, mobile-friendly solution, inbound marketing, real time bidding), which, when it is properly used, can help to create a positive image of school in the eyes of the wide public, these trends are the carriers of competitive advantage, tool for building loyalty of employees, students, graduates, sponsors, employers, etc. Graphic image of the perception of advertising by potential students and the following verbal comment affirm the need of using new trends for the visibility of school and getting the attention of the Internet generation X, Y, Z. (en)
Title
  • Marketing Communication Trends in Higher Education Environment
  • Marketing Communication Trends in Higher Education Environment (en)
skos:prefLabel
  • Marketing Communication Trends in Higher Education Environment
  • Marketing Communication Trends in Higher Education Environment (en)
skos:notation
  • RIV/26138077:_____/14:#0000570!RIV15-MSM-26138077
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
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  • 27440
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  • RIV/26138077:_____/14:#0000570
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  • Marketing; University; Segmentation; Generation X, Y, Z; Trends of marketing communication (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [A38FEC8D3588]
http://linked.open...i/riv/nazevZdroje
  • AD ALTA: Journal of Interdisciplinary Research
http://linked.open...in/vavai/riv/obor
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http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 4
http://linked.open...iv/tvurceVysledku
  • Petrů, Naděžda
  • Marejka, Maroš
issn
  • 1804-7890
number of pages
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