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  • The main goal of this paper is to analyze how business entities operating in culture approach Corporate social responsibility, while focusing on small and medium-sized enterprises. In the text there is briefly described the concept of CSR, differentiation of these activities among SME´s and analyses of two empirical surveys, done among these enterprises. The first survey was done as a pilot research in town Pacov in May 2012. The following research in Jindřichův Hradec took place in October 2012. Although CSR is mostly publicized in connection with large companies, it has been in recent years - as shown by many studies - on the rise even among small and medium-sized companies. Yet to SMEs is paid far less attention than to large and multinational companies. The role of SMEs is very often overlooked. This is mainly due to a comparison with large companies that have higher profits and provide more jobs. However, if we look at SMEs as whole, not just individual companies, they start to gain importance dramatically. The sector of culture is relatively unknown and therefore it is necessary to analyze and evaluate the situation. The aim of this paper is to analyze approach to CSR by small and medium-sized enterprises operating in culture.
  • The main goal of this paper is to analyze how business entities operating in culture approach Corporate social responsibility, while focusing on small and medium-sized enterprises. In the text there is briefly described the concept of CSR, differentiation of these activities among SME´s and analyses of two empirical surveys, done among these enterprises. The first survey was done as a pilot research in town Pacov in May 2012. The following research in Jindřichův Hradec took place in October 2012. Although CSR is mostly publicized in connection with large companies, it has been in recent years - as shown by many studies - on the rise even among small and medium-sized companies. Yet to SMEs is paid far less attention than to large and multinational companies. The role of SMEs is very often overlooked. This is mainly due to a comparison with large companies that have higher profits and provide more jobs. However, if we look at SMEs as whole, not just individual companies, they start to gain importance dramatically. The sector of culture is relatively unknown and therefore it is necessary to analyze and evaluate the situation. The aim of this paper is to analyze approach to CSR by small and medium-sized enterprises operating in culture. (en)
Title
  • Analysis Of Application Of CSR In Sector Of Culture In The Czech Republic
  • Analysis Of Application Of CSR In Sector Of Culture In The Czech Republic (en)
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  • Analysis Of Application Of CSR In Sector Of Culture In The Czech Republic
  • Analysis Of Application Of CSR In Sector Of Culture In The Czech Republic (en)
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  • RIV/26138077:_____/13:#0000656!RIV15-MSM-26138077
http://linked.open...avai/riv/aktivita
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  • 60476
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  • RIV/26138077:_____/13:#0000656
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  • Corporate social responsibility; Culture; Empiric research; SME´s (en)
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  • [86838EB036EE]
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  • The 7th International Days of Statistics and Economics
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  • Pešek, Ondřej
  • Kunz, Vilém
  • Mísař, Jan
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  • MELANDRIUM
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  • 978-80-86175-87-4
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