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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • The era of late modernity is characterized by an ongoing individualization of the society. The process of individualization intensifies due to the crisis of organized modernity. The crisis of organized modernity is manifested in the formo f deinstitualization and destratification of the society. Deinstitualization and destratification are the sources of insecurity and declining confidence in the society. Individualization, insecurity and the demand of confidence are identifiable in terms of practical life of the consumer society. The character of a consumer society is codetermined by the sum of intended and unintended social effects of marketing communications.
  • The era of late modernity is characterized by an ongoing individualization of the society. The process of individualization intensifies due to the crisis of organized modernity. The crisis of organized modernity is manifested in the formo f deinstitualization and destratification of the society. Deinstitualization and destratification are the sources of insecurity and declining confidence in the society. Individualization, insecurity and the demand of confidence are identifiable in terms of practical life of the consumer society. The character of a consumer society is codetermined by the sum of intended and unintended social effects of marketing communications. (en)
Title
  • Individualization, insecurity and confidence in the context of social effects and marketing communication
  • Individualization, insecurity and confidence in the context of social effects and marketing communication (en)
skos:prefLabel
  • Individualization, insecurity and confidence in the context of social effects and marketing communication
  • Individualization, insecurity and confidence in the context of social effects and marketing communication (en)
skos:notation
  • RIV/26138077:_____/13:#0000429!RIV14-MSM-26138077
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • N
http://linked.open...iv/cisloPeriodika
  • 7
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 79563
http://linked.open...ai/riv/idVysledku
  • RIV/26138077:_____/13:#0000429
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Individualization; Insecurity; Confidence; Marketing communication (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • UA - Ukrajina
http://linked.open...ontrolniKodProRIV
  • [835E04CCDEDB]
http://linked.open...i/riv/nazevZdroje
  • Actual Problems of Economics
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 14
http://linked.open...iv/tvurceVysledku
  • Havlíček, Karel
  • Roubal, Ondřej
issn
  • 1993-6788
number of pages
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